Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 2572-2591 of 2660
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Understanding the customer's attitude and perception toward private label of coop mart
(International University - HCMC, 2015)Private label has appeared in the world at the end of 20th century and first reached Vietnam market in 2007. At the early day, the term has earn a lot of attention from the biggest distributors in the country. Private label ... -
Understanding the customers' responses to the product recall in Vietnam - Case of Apple Inc. : "A1300" iphone chargers recalled in Jun, 2014
(HCMC - International University, 2015)In 2009, there were 465 voluntary product recalls involving 229.6 million product unit according to The US Consumer Product Safety Commission (CPSC). In Vietnam, there are a few cases happened but received much attention ... -
Understanding The Factors That Impact On Crypto Investment Intension Of Genz
(2023)In 2008, a white paper written by "Satoshi Nakamoto" and published under the same name invented cryptocurrency. (Berentsen and Schar, 2018). The official launch occurred in 2009 and since then, cryptocurrencies have ... -
Understanding the impact of interior design on job performance - A study on Hospitality employees in Vietnam
(International University - HCMC, 2016)Working in the hospitality industry nowadays is no long a new trend of career. Although workers in this field are required lots of special characteristics such as having strong control of pressure, time management, ... -
Understanding the influence of company's marketing mixes on consumer decision making process toward choosing convenient stores: A case study of " shop and go" stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Consumer decision making process is an important process that marketers always want to learn and understand more thoroughly. This is a complicated process that a customer has to go through before and during making ... -
Understanding the influences of the spokes-character on brand equity - The case of Comfort in Vietnam
(HCMC - International University, 2015) -
Understanding the market and determinants of purchasing an isuzu light duty truck : A case study of Viet Nam market
(International University - HCMC, 2016) -
Understanding the relationship between country of origin image and brand equity : Case of cosmetic brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Brand equity is one of the key topics in marketing in recent years. A strong brand with positive brand equity has several advantages such as higher margins, brand extension, more powerful communication effectiveness and ... -
Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ... -
Understanding the relationship between stock liquidity and firm's real investment - A study on Vietnam stock exchanges
(International University - HCMC, 2018)This thesis explores the relationship between firm’s real investment and firm’s stock liquidity. By employing Generalised Method of Moments approach, using a panel of 158 firms listed on Hồ Chí Minh Stock Exchange and ... -
Understanding transformational leadership and innovation performance relationship between absorptive capacity, social networking sites and organizational learning capacity
(International University - HCMC, 2019)Although the relationship between absorptive capacity, organizational learning capacity, transformational leadership and innovation performance has already been studied by many researchers, there is still a empirical support ... -
Understanding Vietnamese Attitudes Toward Online Data Privacy And Personal Information Sharing - The Case Applied To People Living In Ho Chi Minh City
(2023)Studying privacy concerns is essential in today's digital era. It helps protect individuals' rights and enhance trust in online platforms. By understanding privacy concerns, businesses and policymakers can develop effective ... -
US Monetary Policy Uncertainty And Stock Price In Emerging Economies: An Empirical Analysis From The Asean Region
(2023)This paper examines whether the impact of uncertain US monetary policy on stock prices of emerging economies in the ASEAN region exists. Using monthly data for the period from early 2000 to late 2022 together with the ... -
Us Policy Uncertainty And Investment Sensitivity To Peers’ Stock Prices: Empirical Evidence From Vietnam
(2022)This paper examines the spillover effect of the U.S. economic policy uncertainty (EPU) on the investment sensitivity to peers’ stock prices for a sample of 3,444 firm-year observations of listed firms in Vietnam over the ... -
The use and customer's perception on facebook - A study on millennial in Vietnam
(International University - HCMC, 2016)At the first time when Facebook was launched, this social networking site create a new horizon in the how people interact with each other and business. After 7 years, the dominating status of Facebook is undeniable by the ... -
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ... -
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)Information disclosure has been a critical concern when consumers conduct e commerce transactions. Moving beyond benefits and risks of information disclosure, this paper applied the expectancy theory of motivation to ... -
Using materialism to explain the preference to smartphone brands - A case of Apple Iphone and Samsung Galaxy
(International University - HCMC, 2018)The rapid development of society and technology make smartphone essential to our lives. Moreover, humans also become more and more materialistic. They not only need a standard smartphone, but also a luxury one like iPhone ... -
Using queuing theory to optimize waiting lines at supermarkets
(International University HCMC, Vietnam, 2009)There is no sole solution to the current problem of waiting lines at supermarkets. The managements can have this issue carefully investigated before applying for their supermarkets. This research is a useful reference for ... -
Using servprer model to mearsure service quality of cultural tour of Dat Nuoc Viet company
(International University HCMC, Vietnam, 2012)The study includes the coming up main objectives: - To identify factors influence on quality of services product of company; - To indicate overall the weight of each factor affect on services quality of cultural ...