Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 2606-2625 of 2660
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Van-sales model and it's differences with the tranditional presales case of Vietnam dairy joint-stock company (Vinamilk)
(International University HCMC, Vietnam, 2010)In recent years, competition in Vietnam dairy products becomes more intensive as manufacturers try to gain more customers and bigger market shares. However, the attention has been focused upon the newer ... -
Vietnam accounting standards application benchmarking international accounting standards and how it impacts on foreign investors' decision making
(International University HCMC, Vietnam, 2009)This thesis suggest that the differences between VAS and IAS are associated with the information cost and the optimal allocation capital of international investors. Key words: Vietnam Accounting standards (VAS), International ... -
Vietnam merger and acquisition characteristics and issues
(International University HCMC, Vietnam, 2009)The study used the 484 M&A transactions from 2003 to 2009 to conduct the Vietnam M&A descriptive statistics. The statistics shows that M&A activities became more and more popular in the recent years especially in the ... -
Vietnam SME's percieved barriers to Private Equity : With focus on Food and Beverage Sector
(International University HCMC, Vietnam, 2013)Vietnam SME's percieved barriers to Private Equity : With focus on Food and Beverage Sector -
VietNam young customer's attitudes toward burger king in HCM city
(International University HCMC, Vietnam, 2013)Nowadays, Vietnam market attracts a lot of foreign investors to do fast food business, such as KFC, Lotteria, Jollibee and so on. In 2012, Burger King, the second largest fast food hamburger ... -
Vietnam's economy in the time of EU debt crisis: An analysis of export and FDI in relation with EU
(International University HCMC, Vietnam, 2012)This research is conducted to figure out the status of Vietnam economy in the time of EU sovereign debt crisis. By scanning through two representatives, which are most related to the global market, Vietnam export ... -
Vietnam's inflation in recent years and prediction of inflation for the near future
(International University HCMC, Vietnam, 2013)For the purpose of studying Vietnam’s inflation rate in recent years as well as impacts of inflation, this thesis analyzed data over the period from 1995 to 2012for Consumer Price Index (CPI).The range of data ... -
Vietnam-Japan Economic Partnership Agreement (VJEPA) - An analysis of trade diversion effects
(HCMC - International University, 2015)This research estimates the impact of the Vietnam-Japan Economic Partnership Agreement (VJEPA) on bilateral trade flow between Vietnam and Japan. The study estimated an augmented gravity model using panel data method in ... -
Vietnamese (Ho Chi Minh city) customers' purchase intention toward a global brand (United states) versus local brand
(International University - HCMC, 2020)This study of Vietnamese consumers, the young generation in specific, indicates the influences of some elements to the purchase intention of Calvin Klein brand and local brands. Based on the cognitive-affective model of ... -
Vietnamese Commercial bank's efficiency and productivity in Consideration of Non-Performance Loan : A Data Envelopment Analysis and Malmquist Index
(International University - HCMC, 2015) -
Vietnamese consumer attitudes and purchase intentions toward genetically modified foods - Case study of genetically modified maize
(International University - HCMC, 2016)the application of gene technology on food is getting popular from the whole world, especially in developed nations like USA and UK, Vietnamese consumers are still doubtful about the risks of this kind of food. In order ... -
Vietnamese culture reflection through advertising: case study of milk advertisements on television commercials
(HCMC - International University, 2015)There are a various of elements that contributing to the success of a business. These factors can be effectively listed through the rule "Four Ps" of marketing which were originally proposed by E. Jerome McCarthy, a marketer, ... -
Vietnamese Gen Z Consumers' Cognitive Attitude Of Brand Credibility With Respect To Celebrity Endorsement And Social Interactivity
(2022)With the advancement of technology, the marketing industry has experienced various major breakthroughs. Using celebrities to promote merchandises, or celebrity endorsement, has been a must-use strategy adopted by almost ... -
Vietnamese students' attitudes toward social network sites and recommendations for Google Plus
(International University HCMC, Vietnam, 2014)The purpose of this research is to understand Vietnamese students’ attitudes toward social network sites. After that, based on the results, the researcher gives suggestions to attract more users on Google Plus. The research ... -
Vietnamese young adults attitudes toward nutritional supplement intake
(International University - HCMC, 2021)This research evaluates the effect of social cognition and marketer distrust on the nutritional supplement purchase intention, especially Vietnamese young consumers. Based on the theory of planned behaviors (TPB), which ... -
The Vietnamese youth response to co-branded products: The role of perceptual fit - Case study of Nokia Monster Purity headphone
(International University - HCMC, 2016)The purpose of this study is evaluating the Vietnamese youth’s response to co-branded products in the role of perceived fit, particularly in the case of Nokia Monster Purity headphone. The research aims to explore the ... -
Vietnamese's intention to choose couchsurfing : A new form of tourism - A study of young students in Ho Chi Minh City
(International University - HCMC, 2016)This research was conducted in order to figure out Vietnamese’s intention to choose Couchsurfing – a new form of tourism which is quite a new definition in Vietnamese entertainment industry. -
Visual merchandising : A case of Wellcome supermarket
(International University HCMC, Vietnam, 2009)Visual Merchandising (VM) is a crucial aspect for retailers to win the competition in today‟s market. However, most retailers in Vietnam have not yet recognized VM‟s importance and therefore don‟t have proper ... -
Voluntary disclosure and stock return volatility - A study of consumer products industry in Ho Chi Minh stock exchange (2013-2015)
(International University - HCMC, 2017)Narrow down to Voluntary Disclosure characteristics in Vietnam context, the study found out the slight negative impacts of it on stock return volatility – a promising proxy for information asymmetry by investigating 64 ... -
Vốn xã hội và quá trình chia sẻ kiến thức ảnh hưởng đến kết quả học tập của sinh viên đại học
(2022-08)Thông qua việc áp dụng lý thuyết vốn xã hội, lý thuyết nhận thức xã hội và lý thuyết trao đổi xã hội, nghiên cứu này mong muốn tìm hiểu về tác động của vốn xã hội, kỳ vọng về kết quả đạt được và sự tham gia của cá nhân ...