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Now showing items 201-210 of 255
Exploring the effectiveness of using free sampling on enhancing brand awareness in packed-food products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Vietnam economic has risen in recent years, which leads to a high living condition.
Citizens‟ demand also increased, especially the needs of eating and drinking. With the
dynamic lifestyle, the food should bring some ...
Factors affecting choice of customers for Starbukcs brand name in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
Currently, economic development, people's lives increasingly busy with work and
pressure. With coffee daily habits, consumers have higher expectations of their choice
for the coffee company and brand name. With today's ...
Factors affecting customer's trust in online shopping
(2014)
This study aims to investigate factors affecting customer‟s trust in online
shopping. The emphasis is to test the causal relationship between four independent
variables: reputation, privacy protection, information quality ...
Factors affecting the satisfaction and motivation of the general workforce in exporting textile and garment enterprises in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Textile and garment industry has paid an important role in Vietnam economy and
society. It provides a large amount of job for Vietnamese citizen and contributes
significantly to the development of country as well as other ...
Determinants of Bank Profitability - The case of Vietnam
(International University HCMC, Vietnam, 2014)
Banking sector has an important role in the development of financial system
and economy of Vietnam. To survive and growth, banks need profitability as the
primary concern for their business. However, in the current business ...
Determinants of working capital investment : Evidence from Vietnam public firms on Ho Chi Minh stock exchange (HOSE)
(2014)
Capital liquidity problem is concerned by many researchers over the world.
Especially, after the global financial crisis in 2007, this issue raised more awareness for
many economies. Challenge is to stand steady through ...
Impact of destination image, attitude and motivation on future behavior of tourists: The case of Vung Tau's tourism destination
(International University HCMC, Vietnam, 2014)
Vung Tau city is a coastal tourism destination. It has the advantage of
nature and landscape but still not gain high revenue in tourism in comparison with
other coastal tourism destination. Two of the reasons have been ...
Impact of online advertising channels on game new register : the case study of TTV company
(International University HCMC, Vietnam, 2014)
With the overall purpose of studying impact of online advertising channels on sale,
this thesis used Tri Tue Viet Software Development Service Co. LTD (TTV Online),
as a case study to examine how online advertising channels ...
Investigate factors that impact on behavior of investors on the stock market : A survey evidence from Ho Chi Minh Stock Exchange - HOSE)
(International University HCMC, Vietnam, 2014)
Research in behavior finance is a relatively new field. The research applied
behavior finance theories to explain for irrational decisions of investors, which traditional
theories with models and theories in which agents ...
The impact of monthly CPI announcements on stock prices : Evidence from VN30 - index
(International University HCMC, Vietnam, 2014)
Many papers concerning the schedule macroeconomics announcements have been
conducted globally, including U.S., French, African, etc. stock markets. However, there
has not been much empirical evidence regarding this topic ...