Low cost airline in Vietnam has been seeing tremendous growth during the past ten years. As the business model iis suitable for the majority of Vietnam population, low cost carriers are gradually attracting more and more ...

On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In recent years, many global luxury brands have emerged in Vietnamese market. With ...

This research is aimed to explore and investigate the point of view of Vietnamese craft beer consumers about what would attract them to visit and return to a craft beer outlet. In a growing consumer market with high demand, ...

The Danang International Firework festival has brought countless benefits to Danang as well as Danang tourism industry. Thanks to innovation in not only program content but also marketing method, the number of visitors ...

This study’s objective is to understand the influence of customer experience on customer satisfaction and loyalty, therefore, this study aims to analyze how the factors of customer experience at Starbucks impact customer ...

It is undeniable that shoppers these days are more empowered, demanding, interactive, collaborative, and diverse which all thanks to the globalization and internet of thing development. Therefore, retailing market is in ...

The well-noted extensive solution for strengthening the hospital’s obstacles from various perspectives are seeking in Vietnam context. Considering the foothold of medical industry formulated by government, the medical ...

The purpose of this study is to examine the relationships among celebrity endorsers’ source credibility, self-congruity concept and consumer purchase intention in the Vietnam electronic commerce context. This research ...

The experiment is constructed according to the sample of 75 companies that are provided in Ho Chi Minh Stock Exchange (HOSE).The relationship between financial reporting quality (FRQ) and investment efficiency is examined ...

The automotive industry is a key field that combines innovation, creativity, science, technology, ideas that bring dynamism to the economy, society and nations. According to Autotrader, new generation pickup trucks can ...