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Factors affecting customer satisfaction and repurchase intention - A study of low cost carriers in Vietnam
(International University - HCMC, 2018)
Low cost airline in Vietnam has been seeing tremendous growth during the past ten years. As the business model iis suitable for the majority of Vietnam population, low cost carriers are gradually attracting more and more ...
Luxury fashion consumption in Ho Chi Minh city, Vietnam - Antecedents of consumers' attitude and purchase intention
(International University - HCMC, 2018)
On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In recent years, many global luxury brands have emerged in Vietnamese market. With ...
Craft-beer restaurants in Vietnam understanding consumer returning decision
(International University - HCMC, 2018)
This research is aimed to explore and investigate the point of view of Vietnamese craft beer consumers about what would attract them to visit and return to a craft beer outlet. In a growing consumer market with high demand, ...
Factors affecting visitors' satisfaction in Danang international firework festival
(International University - HCMC, 2018)
The Danang International Firework festival has brought countless benefits to
Danang as well as Danang tourism industry. Thanks to innovation in not only program
content but also marketing method, the number of visitors ...
The impact of customer experience towards customer satisfaction and customer loyalty - The case of Starbucks in Ho Chi Minh city
(International University - HCMC, 2018)
This study’s objective is to understand the influence of customer experience on customer satisfaction and loyalty, therefore, this study aims to analyze how the factors of customer experience at Starbucks impact customer ...
Omni-Chanel shopper analysis effect of mobile search, belief structure, and salesperson input on shopper purchase intention in retailing market
(International University - HCMC, 2018)
It is undeniable that shoppers these days are more empowered, demanding, interactive, collaborative, and diverse which all thanks to the globalization and internet of thing development. Therefore, retailing market is in ...
Behavioral intention in revistiting hospital under the effect of expertise, reputation and service quality
(International University - HCMC, 2018)
The well-noted extensive solution for strengthening the hospital’s obstacles from various
perspectives are seeking in Vietnam context. Considering the foothold of medical industry
formulated by government, the medical ...
The relationships among self-congruity, celebrity endorser's credibility and purchase intention in Ho Chi Minh e-commerce industry
(International University - HCMC, 2018)
The purpose of this study is to examine the relationships among celebrity endorsers’ source credibility, self-congruity concept and consumer purchase intention in the Vietnam electronic commerce context. This research ...
The effect of financial reporting quality to investment efficiency - Experiment from listed firms on HOSE from 2013 to 2017
(International University - HCMC, 2018)
The experiment is constructed according to the sample of 75 companies that are provided in Ho Chi Minh Stock Exchange (HOSE).The relationship between financial reporting quality (FRQ) and investment efficiency is examined ...
A consumer decision making model in automobile industry - Case study of pick -up truck market in Ho Chi Minh city, Viet nam
(International University - HCMC, 2018)
The automotive industry is a key field that combines innovation, creativity,
science, technology, ideas that bring dynamism to the economy, society and nations.
According to Autotrader, new generation pickup trucks can ...