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Now showing items 131-140 of 161
A qualitative study of employee's perceptions towards work life balance and work alternative arrangements - At Intel products Vietnam
(International University - HCMC, 2018)
The impact of trust on online social shopping - A study of VietNam social commerce marketplace
(International University - HCMC, 2018)
With the growing trend of e-commerce and the increasing adoption of social media, social commerce appeared as the combination of these two, and continues to expand fast. This study explores Vietnam social commerce marketplace, ...
The impact of social media marketing on brand equity and purchase intention in the case of Samsung smartphone brand Vietnam
(International University - HCMC, 2018)
Social media marketing practices in recently years performed as crucial component in marketing field. That kind of marketing has been using intensively by smartphone brands in Vietnam, especially Samsung brand. It needs a ...
Applying principal component analysis to stock portfolio management in Ho Chi Minh stock exchange
(International University - HCMC, 2018)
One of the key driven factors in service industry is the customer satisfactiongeneral
insurance service is not an expectance. In Vietnam market, insurance for
organization is growth quickly but there is no research about ...
Key factors influencing consumers' purchasing intention for stylish motorbike helmets in Ho Chi Minh city Vietnam
(International University - HCMC, 2018)
After the Government issued Resolution No. 32/2007 / NQ-CP came into effect in 2007, there was an increase in purchasing of motorbike helmets in general. This has led to a rise in stylish helmets which was born to catch ...
Foreign ownership and stock return volatility of industrial firms in Ho Chi Minh stock exchange
(International University - HCMC, 2018)
This paper mainly investigates about the effects between foreign ownership
and stock price volatility of industrial firms listed on Ho Chi Minh Stock exchange.
Furthermore, the author examines other potential factors ...
Effects of cross border merger and acquisition on firm performance in VietNam
(International University - HCMC, 2018)
Although there are many research in the same topic in foreign markets, there still have a literature gap in Vietnam market. Moreover, foreign investment wave into mergers and acquisitions is more and more important to ...
An Assessment of employee loyalty an in depth understanding in the case of five - star international hotels in Ho Chi Minh city (Front office department)
(International University - HCMC, 2018)
Hospitality industry is growing more and more every single day which means human resource is one of the most important things that every organization should consider. That being said, organizations have been struggling ...
Factors affecting tourist loyalty through a mediation of tourist satisfaction - A case study of Con Dao island, Vietnam
(International University - HCMC, 2018)
This study attempts to examine the factors associated with tourism in Con Dao island of Vietnam. It was conducted to identify the relationship between eight variables including natural environment, cultural and social, ...
Government control and investment : Cash flow relation - Case of Vietnamese listed firms
(International University - HCMC, 2018)
In this paper, the relationship between the internal cash flow and fixed assets investment from Vietnamese enterprises is researched and a U-shaped relationship is discovered. At the low levels of cash flow, the relationship ...