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Now showing items 141-150 of 161
Evaluating the efficiency of Vietnam banking system during the restructuring period using DEA
(International University - HCMC, 2018)
On March 1, 2012, Project 254 "Restructuring Credit Institutions System in the
period of 2011-2015” was approved by the Prime Minister to continue the restructuring
process of the previous years. This thesis paper evaluates ...
Investigation into consumers' purchase intention of Taiwan milk tea in Vietnam - A study in Ho Chi Minh city
(International University - HCMC, 2018)
Milk tea is not only a well-known drink among young people; it is additionally
getting to be popular trend of drinking for all ages or social class. In fact, milk tea is
represented to be the new modern life style. Milk ...
The effectiveness of transparent packaging design on willingness to purchase for FMCG products in Ho Chi Minh city
(International University - HCMC, 2018)
Transparency is product packaging has become increasingly popular in the FMCD fields. However, knowledge about certain effects on consumer perception or purchase intention are little to be known. This research here was ...
Firm characteristics and investment cash flow sensitivity - Evidence from Vietnam
(International University - HCMC, 2018)
This study applies a new approach in estimating the firm’s level investment sensitivity to cash flow to explore the firm characteristics associated with different levels of cash flow sensitivity. In details, the dataset ...
The effects of valuation model choice on target price performance - The case of Ho Chi Minh stock exchange
(International University - HCMC, 2018)
Our study is conducted to examine which factors influence on the selection of valuation model of analysts. The study focuses on the one of 3 biggest stock exchange in Vietnam, Ho Chi Minh Stock Exchange by collecting the ...
Motivation factors for earnings management of VietNam listed firms in food and beverage sector
(International University - HCMC, 2018)
Earnings management has been a topic that is extensively discussed in literature history regarding a variety of aspects having been examined. The aim of this study is to investigate one of those namely the motivational ...
The linkage between firm market power and the proportion of idiosyncratic volatility to total risk - A study of listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2018)
This paper investigates the linkage between the firm market power and the ratio of idiosyncratic volatility to total risk for a number of listed companies on Ho Chi Minh Stock Exchange (HOSE) during the 5-year period ...
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using celebrities as endorsers for shampoo products in Viet Nam
(International University - HCMC, 2018)
The celebrity endorsement concept is often used by marketers to promote their brand and thus increase sales or ultimately increase their brand identity. These celebrities are widely used in various advertisements in the ...
A study on migration in television broadcasting service switching intention to cable television - A case of Ho Chi Minh city
(International University - HCMC, 2018)
Purposes – Through literature review exploring characteristics and switching behavior in service providers, especially in broadcasting and telecommunication industry, this paper finds the direct and indirect effect of push, ...
Business analysis and valuation - The case of FPT telecom john stock company (FOX)
(International University - HCMC, 2018)