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Now showing items 11-20 of 58
The factors of using free sample on enhancing brand awareness in beer product in Ho Chi Minh City - The case of beer Trongbow Vietnam
(International University - HCMC, 2017)
In today's modern society, as the economy grows, commodities are becoming more diversified. That is what makes the Vietnamese market increasingly competitive. Companies turn to multitasking to capture the consumer's interest ...
Packaging as brand communication: the impact of product display and advertising slogan on consumer's responses to the package and brand - A case study of confectionery in VietNam
(International University - HCMC, 2017)
Brand equity
The antecedents of brand preference and repurchase intention of Korea skin care products - A study among Vietnamese consumers
(International University - HCMC, 2017)
Beauty industry has been growing so fast especially product from Korea. With the variety of skincare product, consumer‟s purchase intention will be affected by many factors such as price, appearance, and attribute of ...
Measuring Customer Based Brand Equity - The Case of Phuc Long Coffee and Tea House in HCM city
(International University - HCMC, 2015)
This research is completed with the purpose of developing a model to measure the customer based brand equity of Phuc Long Coffee and Tea House and study the impacts of the brand equity’s four dimensions on brand equity. ...
The study of factors affecting the purchase intention towards foreign fashion brands of young customers in Ho Chi Minh City
(International University - HCMC, 2016)
Integration in the context of globalization is one of the world's trend in recent years and Vietnam are actively to get along with that trend by joining and signing the agreements such as AEC (Asean Economic Community), ...
Measuring the key dimensions of overall of brand equity of baskin robbins in Ho Chi Minh city
(HCMC - International University, 2015)
Vietnam becomes an attractive market for franchise business recently with a
lot of well-known foreign brands, especially US brands. The remarkable industries of
US such as fast food and ice-cream focus on in Vietnamese ...
A study of antecedents and consequence of private label brand equity - A case of Co.opmart in Ho Chi Minh city
(HCMC - International University, 2015)
This thesis studies about the antecedents and consequence of private label brand
equity with a case of Co.opmart in Ho Chi Minh City, Vietnam.
This thesis only uses quantitative case study, and had totally 317 participants
joining ...
Investigating the influence of brand equity components on purchase intention of grabtaxi service - A case in Ho Chi Minh city
(HCMC - International University, 2015)
The development of the transport vehicles has significantly increased for
few years. Specifically, in current situation, the city center as large and populous as
Ho Chi Minh City, travelling is the thing that people are ...
Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)
The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ...
Understanding customers' purchasing intention of non-deceptive counterfeit branded glasses in Ho Chi Minh City
(International University - HCMC, 2017)