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The influence of wellness tourism experience on life satisfaction towards the quality of life in Vietnam
(International University - HCMC, 2019)
People participate in wellness tourism has increased significantly worldwide. Therefore, this paper aimed to understand deeper the relationship between four factors in wellness tourism: education, entertainment, esthetic ...
Motivations of Vietnamese seniors in outbound group package tour
(International University - HCMC, 2019)
An original scientific research on the motivations of senior tourist in Vietnam, which is transiting through an era of rapid economic development as well as high rate of aging. After Vietnam opened its market in 90s, more ...
Determinants affecting housing prices in Ho Chi Minh city
(International University - HCMC, 2019)
Vietnam real estate market has had significant development recently. Commercial real estate products have been changing the picture of Vietnam’s economy. However, there are numerous limitations in the improvement procedure ...
Investigating the factors influencing on customer's buying decision toward convenience store in Ho Chi Minh city
(International University - HCMC, 2019)
Convenience stores are a type of retail business and are a growing shopping trend. This research was conducted to evaluate factors affecting on customer’s buying decision toward convenience store; specifically, analyzing ...
The impact of guerrilla marketing on generation Z'S brand awareness and purchase intention - The case of fintech company in Vietnam, Timo
(International University - HCMC, 2019)
The relationship between managerial ownership and financial leverage of listed firms in Vietnam - Evidence from Ho Chi Minh stock exchange
(International University - HCMC, 2019)
The target of this study is to examine the relationship between managerial ownership and financial leverage in the context of Vietnam listed firms on Ho Chi Minh Stock Exchange over the four year course from 2014 to 2017. ...
Factors affecting college student's intention to use social networking sites for job search - A case study of linkedin in Vietnam
(International University - HCMC, 2019)
This paper investigates the factors influencing the intention of Vietnamese college students to use LinkedIn for job seeking. Guided by the Behavioral Reasoning Theory (BRT) and Theory of Planned Behavior (TPB), a research ...
The impact of the cash conversion cycle and its components on firm profitability - An empirical study on pharmaceutical industry in Vietnam
(International University - HCMC, 2019)
This research inspects the impact of a length of cash conversion cycle and its components on profitability the company by employing the random effect in panel data. Over 400 observation from 49 firms of pharmaceutical ...
Factors affecting fast fashion brand loyalty of Vietnamese youth
(International University - HCMC, 2019)
Factors affect the decision to use e-wallet of middle-aged adults in Vietnam
(International University - HCMC, 2019)
Nowadays, globalization is a natural developing trend of many nations all over the world. Each country always attempts to catch up with that trend. In Vietnam, there are also a trend that people use the e-payment technology ...