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Now showing items 21-30 of 255
Identify critical factors affecting the customer switching behavior for mobile service providers in Vietnam
(International University HCMC, Vietnam, 2014)
The target of this study is to identify the factors affecting switching behavior
in using the mobile service in Vietnamese subscribers. In the conceptual framework
model, there were six factors impact to switching behavior ...
Employee motivation, satisfaction and retention case study of Vietnam Airlines' expat pilot
(International University HCMC, Vietnam, 2014)
This thesis investigates Vietnam Airlines’ current issue of expat pilot leakage. By
conducting an extensive qualitative case study composed of 10 in-depth interviews
with Vietnam Airlines’ expat pilots, the author identify ...
The impact of credit ratings on capital structure (The case of listed companies on hose)
(International University HCMC, Vietnam, 2014)
This research aims to examine the impact of credit ratings influencing the capital
structure of listed enterprises on Hochiminh Stock Exchange. The research data were
collected from 239 listed enterprises over the period ...
The factors affecting the relationship of lawyer-client
(International University HCMC, Vietnam, 2014)
When the economics develops day by day, many services related to the ethical
issues are wondered how to survive with their nature. Indeed, many clients are
doubtful of the services‟ quality. The lawyer is one of the ...
The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)
The rapid development of smartphones has resulted in the increasing use of
mobile devices to deliver advertisements for products and services. Mobile web and
mobile application has become a potential advertising channel. ...
Exploring the factors affecting purchase intention of smartphone : A study of office workers in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
In a world of digital devices, people require more convenient and powerful gadgets on
hand to support for their daily works as well as their need for entertainment.
Smartphone is invented to fulfill those demands, furthermore, ...
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)
Purpose – This research is carried out to find out main factors contributing on the
customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market
and discover the relationship of it towards return intention ...
Determinants of dividend payout ratio: Evidence from listed companies on Ho Chi Minh stock market
(International University HCMC, Vietnam, 2014)
The main purpose of this paper research is to find out the association between
dividend policy and financial leverage, investment, risk, corporate tax, liquidity, size,
structure of asset, sale growth, cash flow, market-to-book ...
Relationship between working capital management and firm's performance : Evidence from listed companies on hose
(International University - HCMC, 2014)
The objective of the research presented here is to study the relationship of working capital management and the performance of listed Vietnamese firms for the period from 2008 to 2012. The writer collects and finalizes a ...
The gap between brand identify and perceived brand image : The case of Vietnam National University - Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
This study aims to define whether there is a possible gap between brand
identity and brand image of VNU-HCM. By calculating the level of alignment
between brand image with brand identity in terms of six dimensions: brand ...