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Social enterprise model in online education to upgrade knowledge for Vietnamese youth
(International University HCMC, Vietnam, 2013)
The purpose of this research is to build a social enterprise model in online education to upgrade knowledge for Vietnamese youth. To accomplish this, the researcher posted three research ...
Understanding factors affecting customer loyalty toward fabric softener - The case of Comfort Vietnam
(International University HCMC, Vietnam, 2013)
In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector, especially in fabric softener segment, Comfort – market leader – is increasingly resorting to loyal customers to ...
Investigating how customers respond to the sport sponsorship programs of Big Cola
(International University HCMC, Vietnam, 2013)
Commercial sponsorship is currently one of popular forms of marketing communication. This is “an investment in cash or in – kind, in an activity in return for access to the exploitable commercial potential ...
Customer behaviors in diabetes milk market - Implication for "N" Company
(International University HCMC, Vietnam, 2013)
Currently, the number of diabetic patients increases very fast, especially in recent years. According to the medical statistics from medinet.com, 190 million people
are facing with diabetes’ threat every year; ...
Determinants customer satisfaction of retail pharmacies in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The study, taking Pharmacy retail companies as a case, survey consumer‟s basic of attributions and their analyses toward these companies in Ho Chi Minh City. The main purposes for this study are three parts
- To ...
Factors influencing consumer online purchase intention of fashion in Viet Nam - The case of Zalora
(International University HCMC, Vietnam, 2013)
The development of Internet in Viet Nam has changed people’s life. Business
is not an exception: companies have no longer viewed internet as a supplemental sales and marketing channel and but developed it into a mainstream. ...
Impact of salespeople'selling skills on customer purchase decision: A case of company KTP
(International University HCMC, Vietnam, 2013)
The purpose of this study is to investigate the impact of salespeople’s selling skills on customer purchase decisions at company KTP. The study approach is quantitative, designed to use the survey as research ...
The Effects of Service Quality to Customer Satisfaction and Customer Loyalty – A study of ADSL service in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The main objective of this study examines the factors that impact to the service quality to customer satisfaction and customer loyalty by empirical research through customer who use ADSL service ...
Evaluate customer satisfaction on product of Starbuck in HCM city
(International University HCMC, Vietnam, 2013)
This study was conducted to evaluate customer satisfaction on products oof Starbucks in Ho Chi Minh city .Emphasis of the research is to illuastrate the relationsnhip between three levels of product such as Core product ...
A study on consumer's loyalty towards petrol & diesel suppliers in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Decree No. 84 on oil and gas business has institutionalized the operating of fuel prices according to the market mechanism, facilitated for a new competitive business environment. Besides that, fuel quality, nowadays, is ...