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Now showing items 21-30 of 160
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)
It is considered that products value is not the first factor to impact the consumer purchase decision, whereas the key determination of the decision making process is how the customers feel towards a brand and its products. ...
Factors affecting on employees' performance through the mediation of job stress - Imperial study of luxury hotels and restaurants in Ho Chi Minh city
(International University - HCMC, 2018)
The purpose of this research is to test the correlation between factors of Job Stress and Employees Job Performance in hospitality industry (specific in hotels and restaurants). Which factors would affect Job Performance ...
The effect of celebrity endorsement on customers' attitudes, emotional, value and purchase intention toward a footwear brand
(International University - HCMC, 2018)
As one of smaller players in leather footwear industry, Biti’s, a local manufacturer in Vietnam, faces fierce competition from many giants with global brand names such as Nike, Adidas, Puma and so forth. Biti’s has implemented ...
The role of social media marketing activities on building brand co-creation in Vietnam's airline industry
(International University - HCMC, 2018)
This research investigates social media marketing activities (SMMAs)’s role on building branding co-creation in Vietnam’s airline industry. There are total 358 valid surveys was collected in this study from users who have ...
The influence of resilience group creativity and corporate ethical value on salesforce turnover intention in Ho Chi Minh service industry
(International University - HCMC, 2018)
Salespersons have important role in service industry, and contribute to the whole revenue of firms as well as help economic growth for country. Nevertheless, currently most businesses are experiencing the issue of high ...
Improving service delivery by improving staff training and emotional labor in hotel industry
(International University - HCMC, 2018)
The development of service and hotel industry are both the potential opportunities and challenges
of Vietnam. The number of accommodation services raises year after year by this reason.
Moreover, this increases create ...
Exploratory study of entrepreneurial opportunity recognition of small and medium sized enterprises
(International University - HCMC, 2018)
Small medium sized enterprises (SMEs) have been playing a crucial role in enhancing the economic development and growth in most countries. The ways in which SMEs recognize their entrepreneurial opportunities need to be ...
Critical factors influencing guest loyalty toward hotels in Ho Chi Minh city - A mediation analysis of satisfaction
(International University - HCMC, 2018)
The purposes of this study were to investigate possible factors influencing guest loyalty towards hotels and to examine how these factors influence the guest loyalty through the mediation of guest satisfaction. Based on a ...
State ownership types and investment efficiency : Empirical - Evidence from Vietnam
(International University - HCMC, 2018)
Most previous studies on investment efficiency failed to distinguish between several distinct ownership types of the State, namely central government ownership, local government ownership and State Investment Corporation ...
Corporate governance characteristics and voluntary disclosure - Evidence from VN100
(International University - HCMC, 2018)
This thesis aims to investigate the extent of optional disclosure in Vietnam and its association with corporate governance mechanisms. A sample of listed companies in VN100 from 2014 to 2016 is used. A checklist is adopted ...