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Now showing items 31-40 of 160
Factors affecting the clicking action on display ADS on social media of Ho Chi Minh internet users and customer behavioral intentions after the AD clicks
(International University - HCMC, 2018)
One of the most important and valuable research nowadays, alongside research studies on the flow of money or the trend of young entrepreneurs, research on market competition or real estate trends is the study on the ...
Factors affecting visitors' satisfaction in Danang international firework festival
(International University - HCMC, 2018)
The Danang International Firework festival has brought countless benefits to
Danang as well as Danang tourism industry. Thanks to innovation in not only program
content but also marketing method, the number of visitors ...
The effects of atmospheric environment on perceived quality and repurchase intention - An empirical study of fast food sector in Ho Chi Minh city, Vietnam
(International University - HCMC, 2018)
This study is conducted in Hochiminh City of Vietnam to discover the effect
of atmospheric environments on repurchase intention through the mediation of
customer perceived quality. 402 surveys were distributed through ...
The determinants tourists' packaged - tour purchase decision - A study in Ho Chi Minh city
(International University - HCMC, 2018)
Tourism has made a great contribution to Vietnam's economy over the years. Currently, travel by tour is the trend.
The main objective of this study is to investigate the determinants of the package tour purchase decision. ...
Investment expenditures : Sources of financing under political socioeconomy - A study of listed companies on Ho Chi
(International University - HCMC, 2018)
By means of accounting data and political connection of listed non-financial
firms on the Ho Chi Minh stock exchange, this study documents that HOSE-listed
companies still especial financial constraints to both internal ...
Estimation of potential gains from Vietnam commercial banks mergers using two - stage data envelopment analysis model
(International University - HCMC, 2018)
The impact of customer experience towards customer satisfaction and customer loyalty - The case of Starbucks in Ho Chi Minh city
(International University - HCMC, 2018)
This study’s objective is to understand the influence of customer experience on customer satisfaction and loyalty, therefore, this study aims to analyze how the factors of customer experience at Starbucks impact customer ...
Board gender diversity and firm performance - A comparative study at country level
(International University - HCMC, 2018)
This study investigates the relationship between gender diversity in the board of directors and firm financial performance in four selected ASEAN countries including Vietnam, Thailand, Malaysia, and Singapore. Using a ...
Omni-Chanel shopper analysis effect of mobile search, belief structure, and salesperson input on shopper purchase intention in retailing market
(International University - HCMC, 2018)
It is undeniable that shoppers these days are more empowered, demanding, interactive, collaborative, and diverse which all thanks to the globalization and internet of thing development. Therefore, retailing market is in ...
Behavioral intention in revistiting hospital under the effect of expertise, reputation and service quality
(International University - HCMC, 2018)
The well-noted extensive solution for strengthening the hospital’s obstacles from various
perspectives are seeking in Vietnam context. Considering the foothold of medical industry
formulated by government, the medical ...