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Now showing items 41-50 of 255
The effects of capital structure on firm performance and firm transparency : A study of firms listed in Ho Chi Minh stock exchange (hose)
(International University HCMC, Vietnam, 2014)
Capital markets
The direct and indirect effects of times of visits, length of stay, push and pull factors on tourist loyalty through the mediation of tourist destination satisfaction - A study of international leisure tourists in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The purpose of this research is to examine empirically the causal relationships among travel
motivations, number of visits, length of stay, destination satisfaction and tourist loyalty of
international leisure tourists in ...
Evaluate impact of consumer promotions on consumer’s purchase intention towards men deodorant product
(International University - HCMC, 2014)
The study mentions how the impact of consumer promotional programs is on purchase intention during purchasing time in case of men deodorant product. The hypothesis and conceptual model are figured out that there are five ...
The impact of brand components on purchase intention : Empirical evidence from the jewelry market in ho chi minh city
(International University - HCMC, 2014)
The economy of Viet Nam has become increasingly developed recently and integrated into the world’s economy. The standard of living of Vietnamese people has been improving; they are becoming more knowledgeable in purchasing ...
The effect of foreign ownership on dividend policy : The case of listed companies on hose
(International University HCMC, Vietnam, 2014)
The main purpose of this thesis is to examine the relationship between foreign
ownership and cash dividend payout policy of listed companies on HOSE that have more
than 5 percent foreign ownership on Ho Chi Minh Stock ...
Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)
Technology have been applied in many fields such as criminal investigation,
businesses, and especially in marketing to reach millions of targeted customers. As a
research that Kantar Media Vietnam conducted in the nation’s ...
Assessing social efficiency of some tourism investment projects at Chan May - Lang Co economic zone
(International University HCMC, Vietnam, 2014)
In the current context that there are more and more foreign and domestic tourism
projects has invested into Vietnam. Many of them have provided local destination
with economic growth, culture and society development. ...
The analysis of technical efficiency of Vietnamese commercial banks in 2007 - 2012 - An application of Dea and Tobit regression model
(International University HCMC, Vietnam, 2014)
This paper explores the efficiency of 21 commercial banks in Vietnam
using the nonparametric data envelopment approach (DEA) and Tobit regression. The
results indicate that efficiency has significantly declined over the ...
Analyzing the factors of service quality that have an impact on patient loyalty in private hospital and clinic in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Customer satisfaction and customer loyalty are very popular in recent researches. The
popularity of these researches emphasizes the importance of customers in the company success.
The customer loyalty is also the company’s ...
Analysis of customer loyalty toward Trung Nguyen coffee shops at Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research analysis customer loyalty who are customer of Trung Nguyen coffee in
Ho Chi Minh city. Moreover, this research examines the impact of the four
independent variables are price , quality service , customer ...