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Now showing items 41-50 of 97
An investigation into factors affecting customers' buying decision in cinema context
(International University HCMC, Vietnam, 2014)
Cinema industry in Vienam has been growing strongly over the years
with the quick expanding of movie theatres all over the country. Understanding
customer behavior in choosing movies and the influential factors will not ...
Understanding customer purchase intention toward green electronic products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Green purchasing is a strongly developing trend in the world due to the
alarming level of global environmental issues. Vietnam is not out of this trend when
Vietnamese government is making effort in encouraging consumers ...
Market research about using music appeal in tvc on consumer's attitudes towards pantene brand
(International University HCMC, Vietnam, 2014)
Advertising is one of the means of communication for companies to persuade their
audience to purchase their products. Advertisements are delivered to the consumers
through various forms of media, such as television, radio, ...
A study on customer behavior of students toward laptops in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research describes the customer behavior of students toward laptop in Ho
Chi Minh City. Consumer behavior is the mental, emotional, and physical activities
that people engage in when selecting, purchasing, using, and ...
The impact of service quality, brand image on customer satisfaction - The case of Agribank Cam Ranh
(International University HCMC, Vietnam, 2014)
Customer satisfaction has been one of main concerns of service sector, especially
in banking. To maintain existing customers and attract new ones, besides building reliable
brand name, banks now have to offer best quality ...
The study of the factors affecting customer satisfaction of take away coffee in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Introduce to Viet Nam since 2004, but unstill 2013 take away coffee is
blooming in HCMC create a vibrant and competitive market. 2012 and early 2013 can
be considered a period when Vietnam have access to a large variety ...
Tourist value and expectatiobs toward plexible tours service - building a re-feasible business plan
(International University HCMC, Vietnam, 2014)
As you know, a business start-up needs to have a successful business plan. Before
building a business plan, the vendors must understand deeply consumer behavior because
this is the only way to realize their customers’ wants ...
The impacts of service quality on brand loyalty in the case of Mai Linh express
(International University HCMC, Vietnam, 2014)
Vietnam's transportation industry is more and more developing which gives the
companies great chances for gaining the successes. Moreover, brand loyalty is a key
success of every companies which helps them to build a strong ...
Investigation of factors affecting consumer store choice toward small home appliance products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Purpose – This research aims to explore the influence of store attributes (SC) and
hedonic shopping motivations on store choice behavior (SC) of consumers toward small
home appliances.
Design/methodology/approach – A sample ...
Studying the influence of Korean wave on young customers' needs satisfaction for fashion clothing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The primary objective of this study is to investigate the factors that
influence on young residents’ need satisfaction for fashion clothing by Korean Wave
and find out recommendations for fashion industry in Vietnam.
The ...