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Now showing items 41-50 of 92
The impact of customer experience towards customer satisfaction and customer loyalty - The case of Starbucks in Ho Chi Minh city
(International University - HCMC, 2018)
This study’s objective is to understand the influence of customer experience on customer satisfaction and loyalty, therefore, this study aims to analyze how the factors of customer experience at Starbucks impact customer ...
Omni-Chanel shopper analysis effect of mobile search, belief structure, and salesperson input on shopper purchase intention in retailing market
(International University - HCMC, 2018)
It is undeniable that shoppers these days are more empowered, demanding, interactive, collaborative, and diverse which all thanks to the globalization and internet of thing development. Therefore, retailing market is in ...
Behavioral intention in revistiting hospital under the effect of expertise, reputation and service quality
(International University - HCMC, 2018)
The well-noted extensive solution for strengthening the hospital’s obstacles from various
perspectives are seeking in Vietnam context. Considering the foothold of medical industry
formulated by government, the medical ...
The relationships among self-congruity, celebrity endorser's credibility and purchase intention in Ho Chi Minh e-commerce industry
(International University - HCMC, 2018)
The purpose of this study is to examine the relationships among celebrity endorsers’ source credibility, self-congruity concept and consumer purchase intention in the Vietnam electronic commerce context. This research ...
The effect of financial reporting quality to investment efficiency - Experiment from listed firms on HOSE from 2013 to 2017
(International University - HCMC, 2018)
The experiment is constructed according to the sample of 75 companies that are provided in Ho Chi Minh Stock Exchange (HOSE).The relationship between financial reporting quality (FRQ) and investment efficiency is examined ...
A consumer decision making model in automobile industry - Case study of pick -up truck market in Ho Chi Minh city, Viet nam
(International University - HCMC, 2018)
The automotive industry is a key field that combines innovation, creativity,
science, technology, ideas that bring dynamism to the economy, society and nations.
According to Autotrader, new generation pickup trucks can ...
Fashion collaboration affects consumer purchase intention in Ho Chi Minh city - A case of H&M
(International University - HCMC, 2018)
Fashion industry in Vietnam is an attractive market, which is not concentrated much. This research observe habit and behavior of consumers who is fashion lovers living in Ho Chi Minh city to measure the effect of co-branding ...
Impact of store environment on impulse buying behavior - Application of stimulus - organism - response model to women's beauty retail environment in ho Chi Minh city
(International University - HCMC, 2018)
The purpose of this study is to assess how consumers’ satisfaction on the beauty retail environmental characteristics may trigger them to make impulsive buying purchases in the beauty market. Particularly, the Stimulus – ...
Factors affecting customer satisfaction in banking sector - Case of Agribank Xuyen A branch
(International University - HCMC, 2018)
Customer satisfaction has become an important asset to businesses and organizations in effort to improve service quality so as to get higher competition and effectiveness. Today, in the banking sector, there are many factors ...
Factors affecting intention to membership renewal at citigym - A newborn fitness and yoga system HCMC
(International University - HCMC, 2018)
The fierce competition in the fitness industry in Vietnam has posed a threat to newcommers. CITIGYM - a new investment from a huge corporation with a vision to lead the market in the next few years have just arrived for 6 ...