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The effects of brand-cause fit and campaign duration on cunsumer perception toward cause-related marketing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Purposes: The objective of this study firstly is to experimentally examine the
effects of brand-cause fit and campaign duration on the responses toward Cause-Related
Marketing of Ho Chi Minh City’s consumers (Vietnam). In ...
Effect of after sale services on customer satisfaction and loyalty in automotive : The case of Haxaco in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
To be successful, organization must look into the needs and wants of their
customer. Customer satisfaction is important because many researches have shown that
customer satisfaction has a positive effect on organization‟s ...
Factors affecting customer's purchase intention towards eco-tourism : The case study of Tra Su forest
(International University HCMC, Vietnam, 2014)
Nowadays, it is undeniable that Environment protection becomes a hot issue in
the process of globalization especially in developing countries like Vietnam. The
development of Eco-service has significant impacts on society ...
Factors affecting online purchase intention of young consumers in Ho Chi Minh
(International University HCMC, Vietnam, 2014)
Internet is becoming increasingly important in our daily life. Along with the
development of Internet technology is the growth of online shopping which has many
advantages over the traditional shopping channels. Accordingly, ...
Exploring the effectiveness of using free sampling on enhancing brand awareness in packed-food products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Vietnam economic has risen in recent years, which leads to a high living condition.
Citizens‟ demand also increased, especially the needs of eating and drinking. With the
dynamic lifestyle, the food should bring some ...
Factors affecting choice of customers for Starbukcs brand name in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
Currently, economic development, people's lives increasingly busy with work and
pressure. With coffee daily habits, consumers have higher expectations of their choice
for the coffee company and brand name. With today's ...
Factors affecting customer's trust in online shopping
(2014)
This study aims to investigate factors affecting customer‟s trust in online
shopping. The emphasis is to test the causal relationship between four independent
variables: reputation, privacy protection, information quality ...
The impact of ethical sales behavior on customer loyalty : The case study in Procter & Gamble company in Vietnam
(International University HCMC, Vietnam, 2014)
During the period of internship, I observed many unethical activities from
representatives of P&G Company at Metro supermarket toward customers. Many
customers discovered the truth and they complained a lot to the company. ...
Evaluating service quality and customer satisfaction in Bao Viet insurance corporation
(International University HCMC, Vietnam, 2014)
Nowadays, insurance companies in Vietnam compete each other to be a strong and good
reputation. The challenge for insurance sector in Vietnam remains the same that is to
bring innovative solutions to client while making ...
Evaluate factors having impacts on customer confidence about food safety in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research is conducted to understand the level of customer’s confidence about food
safety and find out how trust in management of competent Government agencies and
actors in supply chain, food testing machine, words ...