Evaluate factors having impacts on customer confidence about food safety in Ho Chi Minh city
Abstract
This research is conducted to understand the level of customer’s confidence about food
safety and find out how trust in management of competent Government agencies and
actors in supply chain, food testing machine, words of mouth, price affect to customer
confidence about food safety in Ho Chi Minh city, Vietnam. Data is collected from 350
food consumers in Ho Chi Minh City. The findings indicates that most food consumers
are not confident in their food safety; education and condition of living also affect to
Food consumer perception about food safety; Trust in Manufacturer, Retailer, Farmer
have positive relationship with food consumer confidence.