Evaluate factors having impacts on customer confidence about food safety in Ho Chi Minh city

Abstract

This research is conducted to understand the level of customer’s confidence about food safety and find out how trust in management of competent Government agencies and actors in supply chain, food testing machine, words of mouth, price affect to customer confidence about food safety in Ho Chi Minh city, Vietnam. Data is collected from 350 food consumers in Ho Chi Minh City. The findings indicates that most food consumers are not confident in their food safety; education and condition of living also affect to Food consumer perception about food safety; Trust in Manufacturer, Retailer, Farmer have positive relationship with food consumer confidence.