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Factors influencing customer's purchase intention in buying online flight ticket in Ho Chi Minh city
(International University - HCMC, 2016)
Date: January, 2016
Course: Thesis
Author: Tran Minh Nam – BABAIU11200
Advisor: PhD. Ho Thi Bich Van
Title: Factors influcencing customer’s purchase intention in buying online flight
ticket in Ho Chi Minh City
Introduction: ...
Factors influencing dining experience on customer satisfaction, return intention and word-of-mouth at a fast food chain in Ho Chi Minh City - A case of Texas chicken
(International University - HCMC, 2016)
This research studies to find out factors influencing dining experience on customer satisfaction, return intention and word-of-mouth endorsement at Texas Chicken - a fast food chain in Vietnamese market. The food and ...
Factors influencing on customer loyalty in hotel industry - The case of luxury hotels in HCM city
(International University - HCMC, 2016)
Now, the hotel industry has many opportunities to develop strongly in Vietnam. However, the fast development also goes hand in hand with more competition. This tendency requires Vietnamese hotel managers to find the way ...
The effects of celebrity endorsement on customer purchase intention and customer-based brand equity
(International University - HCMC, 2015)
Experiential marketing : The relationship among brand experience, brand personality and customer satisfaction - A case study of Starbucks in Ho Chi Minh City
(HCMC - International University, 2015)
With the aim of studying the relationship among brand experience, brand
personality and customer satisfaction, this study focused on brand experiences
offered by Starbucks, as a case study to examine how the array of values ...
Factors affecting customer satisfaction and customer loyalty on dairy products - A study within the Vietnam fresh milk industry
(HCMC - International University, 2015)
At present the competition in business is more and more fierce, the organizations are necessary
to establish long-term profitable connect with consumers and to obtain loyalty. Marketing tactics
implemented for retaining ...
Factors affecting fashion-oriented impulse buying behavior in Ho Chi Minh city
(International University - HCMC, 2016)
Factors affecting customer loyalty at Domino's pizza
(HCMC - International University, 2015)
The consumption of fast food has been an upward trend in urban areas in recent years
because of its convenience which suits busy lifestyles of people there. However, increased
number of fast food suppliers means increased ...
Factors affecting consumers' purchasing intention of safe vegetables in HCM city
(International University - HCMC, 2016)
A successful food production is distributing safe product to customer. Nevertheless, recently, almost foods have been identified containing a great source of pathogens and chemicals being over the permission and posing ...
Factors influencing street food consumption in Ho Chi Minh City
(HCMC - International University, 2015)
Street food is one of the food sources of Ho Chi Minh City. The purpose of this research
is to find out factors that affect the street food consumption in Ho Chi Minh City, and then seven
factors from in-depth interviews ...