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Effects of local food on tourist's recommendations and revisit intentions : The case in Ho Chi Minh city
(International University - HCMC, 2015)
This research studied about the recommendation and revisit intentions of foreign
tourists in Ho Chi Minh city, through their satisfaction with local foods. The author took
the case study in Ho Chi Minh city and proposed ...
Underlying factors of employee satisfaction in Vietcombank Binh Tay Branch
(International University - HCMC, 2015)
To maintain and develop relationship with existing customers as well as
potential customers under the increasing competition, banks need to constantly
improve service quality of employees. Which depends partly on the ...
A study of factors affecting student satisfaction at public colleges Ho Chi Minh city
(International University - HCMC, 2015)
Public colleges in Ho Chi Minh City like other businesses operate in a competitive environment. Knowing how to satisfy their students who are their primary customers is important because it can lead to future business. The ...
Factors affecting customer loyalty toward the fresh milk product of TH True Milk
(International University - HCMC, 2015)
Factors influencing intention to consume fast food of student in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
This study aimed to explore factors influencing fast food consumption intention of
students who study or live in Vietnam National University Village, HCMC by applying
Theory of Planned Behavior. A total of 400 students ...
The factors effect to brand building effort in small and medium enterprises (SMEs) in Viet Nam
(International University HCMC, Vietnam, 2014)
Brand concept has been discussed a lot in many big companies and
multinationals. However, in many SME companies, brand management receives little
or no attention in the daily run of affairs. Although the owners or director ...
Factors affecting the level of cash holding of companies listed in Vietnam stock market
(International University HCMC, Vietnam, 2014)
Understanding factors affecting the level of cash holding is and has been a challenging
task in finance to reach business objectives. That is the reason why cash management is as much
an integral part of business cycle in ...
The impacts of atmospheric environments to repurchase intention in fast food reataurants
(International University - HCMC, 2015)
Nowadays, restaurant business owners not only focus on delicious food menu, they also shift their attention on the atmospheric environments to make their physical facilities become more attractive to customers. Various ...
Challenges in developing sust ainable social enterprises - A case study of vocational training enterprises in Ho Chi Minh city
(International University - HCMC, 2015)
The concept of social enterprise has been widespread around the world and now become a significant social movement in Vietnam. Among various sectors that social enterprises are contributing, vocational training sector is ...
Relationship between the salesperson's ethical behavior & customer's satisfaction : The case of mercedes benz Vietnam
(International University HCMC, Vietnam, 2013)
Salesperson’s ethical behavior plays a critical role in the formation and maintenance
of long-term relationship (Gundlach and Murphy, 1993; Roman and Ruiz, 2005) and
has a significant effect on customer satisfaction. ...