Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 131-150 of 229
-
The gap between brand identify and perceived brand image : The case of Vietnam National University - Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This study aims to define whether there is a possible gap between brand identity and brand image of VNU-HCM. By calculating the level of alignment between brand image with brand identity in terms of six dimensions: brand ... -
How do team process and personality relate to job satisfaction in the software business in Ho Chi Minh City
(International University - HCMC, 2016)The research was conducted to study the relationship between Team Process, Personality and Job Satisfaction by using moderating approach. In which, Team Process is measured by Task Conflict, Social Conflict, Task Interdependence ... -
How leadership behaviors affect employee satisfaction and job commitment - A study in tourism industry in Ho Chi Minh City
(International University - HCMC, 2016)The purpose of this study was to investigate the direct and indirect effects of leadership behaviours on employees’ job satisfaction and job commitment in tourism industry in Ho Chi Minh City, Viet Nam. A conceptual research ... -
How to motivate employee at Atlas copco Vietnam company
(International University HCMC, Vietnam, 2013)Motivation seems to be one of the most important tools of Human Resource Management. Organizations design motivation systems to encourage employees to perform in the most effective way to attract and keep potential candidates. ... -
Identify critical factors affecting the customer switching behavior for mobile service providers in Vietnam
(International University HCMC, Vietnam, 2014)The target of this study is to identify the factors affecting switching behavior in using the mobile service in Vietnamese subscribers. In the conceptual framework model, there were six factors impact to switching behavior ... -
Identifying factors influencing customer satisfaction : The case of Dielac of Vinamilk and Gain of Abbott
(International University - HCMC, 2014)Purpose: Customer satisfaction plays an important role in determining the success of any business. It is even more so in the industry of fast moving consumer goods where keen competition has escalated the importance of ... -
The impact of agency cost on firm value: A comparison between private and privatized firms listed on Ho Chi Minh stock exchange
(International University - HCMC, 2015)This study was carried out to determine the impact of agency cost (proxies are asset turnover ratio and general and administrative expense ratio) on firm value (proxy is Tobin’s Q) of 100 companies listed in Ho Chi Minh ... -
The impact of brand components on purchase intention : Empirical evidence from the jewelry market in ho chi minh city
(International University - HCMC, 2014)The economy of Viet Nam has become increasingly developed recently and integrated into the world’s economy. The standard of living of Vietnamese people has been improving; they are becoming more knowledgeable in purchasing ... -
The impact of consumer ethnocentrism and cultural sensitivity on customer intention to purchase imported or local product - The case of candy, biscuits and cake in Vietnam market
(International University - HCMC, 2017)This dissertation investigates about factors around customer behavior toward domestic and imported products, in case of candy, biscuits and cake. Ethnocentrism and cultural sensitivity play important role to customer ... -
The impact of corporate governance on capital structure : Evidence from the Vietnamese stock market
(International University HCMC, Vietnam, 2014)This paper aims to investigate the impact of corporate governance on capital structure of listed firms on Vietnamese stock exchange. Data of 82 listed companies over the period of 3 years is processed and regressed following ... -
The impact of corporate social responsibility on corporate financial performance: A study of Vietnam listed firms in Agro-food sector
(International University - HCMC, 2016)From 1960s, the issue of corporate social responsibility (CSR) is increasingly attracting the attention of not only social institutions, governments, researchers, but also businesses, investors and consumers as well. ... -
The impact of credit ratings on capital structure (The case of listed companies on hose)
(International University HCMC, Vietnam, 2014)This research aims to examine the impact of credit ratings influencing the capital structure of listed enterprises on Hochiminh Stock Exchange. The research data were collected from 239 listed enterprises over the period ... -
The impact of facebook brand page on customer purchase intention - The case of maybelline Newyork - Vietnam
(International University - HCMC, 2015)Together with the growth of internet as well as social networking sites, Facebook fanpage becomes a powerful tool for marketers to create an online brand community for building and developing the relationship between brands ... -
The impact of green awareness and product perception on purchase intention: A study of green cosmetic product in Ho Chi Minh city
(International University - HCMC, 2015)Customer loyalty plays a very important role in business because it contributes greatly to the success of a company in the competitive market nowadays. In case of fresh milk market, TH true MILK is a new brand, which has ... -
Impact of internet service on customer satisfaction in Vietcombank - A case study of Vietcombank Binh Tay Branch
(International University HCMC, Vietnam, 2014)The purpose of this study is to explore the internet banking service dimensions that will have the impact on customer satisfaction of Vietcombank customers. A quantitative research is applied with survey questionnaires ... -
The impact of participative leadership on employee's commitment and organizational citizenship behavior of officers in Ho Chi Minh city
(International University - HCMC, 2017)Nowadays, the trend to democracy is becoming increasingly more popular, and leadership management is not outside this scope. The participative leadership is evaluated as one of efficient leadership styles that can be widely ... -
The impacts of atmospheric environments to repurchase intention in fast food reataurants
(International University - HCMC, 2015)Nowadays, restaurant business owners not only focus on delicious food menu, they also shift their attention on the atmospheric environments to make their physical facilities become more attractive to customers. Various ... -
Impacts of microcredit on living conditions of selective low income households in Ho Chi Minh city from 2009 to 2015
(International University - HCMC, 2016)This thesis examines the impacts of microcredit provided by official microfinance institutions on living conditions of low income households in Ho Chi Minh City from 2009 to 2015. The low income households include poor and ... -
The impacts of perceived service-dominant orientation dimensions on customer satisfaction, leading to repurchase intentions : A study of package tour sector.
(International University - HCMC, 2016)This study attempts to identify the relationship between six components of service-dominant orientation and customer satisfaction, and to investigate the effect of customer satisfaction on repurchase intentions of customers ...