Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 53-72 of 229
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The effect of social media to brand equity and purchase intention: The study of powered milk industry
(International University - HCMC, 2016)Consumers nowadays are more engage with virtual world, and that lead to the changing in attitudes and behaviors towards brands and products. Social media is considered one of new marketing instrument for brand to interact ... -
Effectiveness of inter-organizational relationships between Vietnamese travel companies and their tourist partness
(International University HCMC, Vietnam, 2013)This study was targetted to identify the factors affecting the IORs effectiveness which was defined as the generation of satisfaction by the parties involved in it as a result of the achievement of performance expectations. ... -
Effectiveness of investment strategies based on technical indicators
(International University HCMC, Vietnam, 2014)There have been many studies done around the world considering the effectiveness of technical analysis. To name a few, Sahli N. Nefli (1991); Brock, Lakonishok, and LeBaron (1992); Neely, Christopher, Weller, and Dittmar ... -
The effects of capital structure on firm performance and firm transparency : A study of firms listed in Ho Chi Minh stock exchange (hose)
(International University HCMC, Vietnam, 2014)Capital markets -
Effects of bank's services and corporate social responsibility on customer satisfaction and loyalty
(International University - HCMC, 2016) -
The effects of capital structure on profitability : A study of listed seafood exporting companies in VietNam
(International University - HCMC, 2015)It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ... -
Effects of customer satisfaction and switching cost on customer retention in ATM services
(International University HCMC, Vietnam, 2012)The strong development of Automated Teller Machine (ATM) card market has received considerable attention recently. To meet increasing demand of e-banking market, customer satisfaction on current ATM services should be ... -
The effects of guerrilla marketing on geny's purchase intention : A study in Ho Chi Minh city
(International University - HCMC, 2015)The research purpose was to explore guerrilla marketing effects on consumer behavior. Based on previous literature of guerrilla marketing and proposed frameworks of advertising, the research evaluated consumer perception ... -
Effects of intention to search online on customers' online purchase intention : The case of customers in ho Chi Minh City
(International University - HCMC, 2015)The purpose of this study is to clarify theory and identify how intention to use the Internet for information search could explain the level of purchase intention of eshopping. The literature review was conducted to provide ... -
The effects of job satisfaction on employee turnover intention in LIX detergent joint stock company
(International University - HCMC, 2015)This research was conducted to examine the relationship of employee’s job satisfaction with turnover intention. It also identifies the impacts of the five factors includes salary, promotion, supervisor, colleagues, and ... -
The effects of leaders emotional intelligence on employee' organizational commitment toward banks in Ho Chi Minh city, Viet Nam - A moderation analysis of openness to experience
(International University - HCMC, 2015)This study investigated the factors of leaders’ emotional intelligence (EI) affecting employees’ organizational commitment through the moderation of employees’ openness to experience. Data collection was based on responses ... -
Effects of local food on tourist's recommendations and revisit intentions : The case in Ho Chi Minh city
(International University - HCMC, 2015)This research studied about the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, through their satisfaction with local foods. The author took the case study in Ho Chi Minh city and proposed ... -
Effects of working capital management on manufacturing and processing firm's profitability : Evidence from Vietnam stock exchange
(International University - HCMC, 2014)The working capital management plays an important role for success or failure of firm in business because of its effect on firm’s profitability. The primary purpose of this research was based on secondary data collected ... -
Empirical study on entrepreneurial intention among International University students
(International University - HCMC, 2015)Scholars and policy makers have researched on entrepreneurship during the last decades. The essential reason of this concern is the necessity raising for entrepreneurs who accelerate economic development through generating ... -
An empirical study on macroeconomic determinants of exchange rate and stree testing application on Vietnam non-financial corporate sector
(International University HCMC, Vietnam, 2014)Due to the fact that the exchange rate fluctuation can affect business performance but Vietnamese firms have not paid much attention to gauging or managing their foreign exchange exposure, this research examines the ... -
Employee motivation, satisfaction and retention case study of Vietnam Airlines' expat pilot
(International University HCMC, Vietnam, 2014)This thesis investigates Vietnam Airlines’ current issue of expat pilot leakage. By conducting an extensive qualitative case study composed of 10 in-depth interviews with Vietnam Airlines’ expat pilots, the author identify ... -
Employee stock ownership plans and corporate performance: An analysis of listed companies in HOSE
(International University - HCMC, 2016) -
Evaluate impact of consumer promotions on consumer’s purchase intention towards men deodorant product
(International University - HCMC, 2014)The study mentions how the impact of consumer promotional programs is on purchase intention during purchasing time in case of men deodorant product. The hypothesis and conceptual model are figured out that there are five ... -
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ... -
Evaluating factors of product levels that affect the customers' satisfaction - The case of Khanh Hoa salangane nest company
(International University - HCMC, 2015)