| dc.contributor.author | Anh, Dang Duy | |
| dc.date.accessioned | 2013-07-31T03:51:23Z | |
| dc.date.accessioned | 2018-06-22T06:07:35Z | |
| dc.date.available | 2013-07-31T03:51:23Z | |
| dc.date.available | 2018-06-22T06:07:35Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/2630 | |
| dc.description.abstract | This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified rebuy, straight rebuy and started to analyze the buying process and buying center of each specific buying situation. This path of analysis was suggested by the buy-grid model of Robinson, Faris and Wind. | en_US |
| dc.description.sponsorship | Ph.D. Vu The Dung | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University Ho Chi Minh City, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000283 | |
| dc.subject | Customer relations | en_US |
| dc.title | Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company | en_US |
| dc.type | Thesis | en_US |
