Developing the marketing plan for recruitment service in VN - Implication of Vina HR
Abstract
The Information Age has drastically changed the way companies recruit employees. The
Internet makes huge numbers of job seekers available to any firm with access to the Web. At
the same time, many companies increasingly rely on executive search firms to locate good candidates for important posts.
The Internet is probably the greatest recruitment resource around. By 2001, an estimated 96 percent of U.S. companies will be recruiting on the Web. Already, more than two -thirds of human resources professionals use the Internet to recruit.
Millions of job seekers surf the Web each week, post their resumes, fill out online applications and even conduct email interviews. One online search firm reports that computer-assisted applicant searches take one-third the time of traditional searches. Moreover, some evidence indicates that applicants are more truthful over the Internet.
"The Internet has created a new generation of 'career traders'," Steven Kirkpatrick
Vietnam economy is forecasted to have good situation for the coming years. Together with
the optimism prediction is the development of many new forms of business, online recruitment service is one of them. In order to understand market as well as developing a marketing model for this kind of service, I conduct this study to help readers and people
interested can have the basic understanding and idea about online recruitment market.