| dc.contributor.author | Duong, Vu Thi Thuy | |
| dc.date.accessioned | 2013-09-11T03:13:04Z | |
| dc.date.accessioned | 2018-06-25T02:47:26Z | |
| dc.date.available | 2013-09-11T03:13:04Z | |
| dc.date.available | 2018-06-25T02:47:26Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/2679 | |
| dc.description.abstract | Customer service and support application of a website are more critical than in conventional sale, since customer and merchants do not meet face-to-face. A company that can respond the needs of customer, accommodate their request promptly and support their buying decisions creates value and wins customer patronage and loyalty.
The purpose of my study is to know more about effects of e-customer service components to evaluate the customer service quality, explore the problems and apply those components in Vinahr.com job portal to enhance is customer service quality.
Findings are based on questionnaire„s responses of 150 job seekers who registered account on Vinahr.com, depth-interview with 2 HR managers of TRG International and Golf and Life magazine.
The study finally comes up with findings, and recommendations to improve the
Vinahr customer service quality based on 4 e-customer service components. | en_US |
| dc.description.sponsorship | Dr. Hoang Thi Phuong Thao | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000487 | |
| dc.subject | Management -- Marketing | en_US |
| dc.title | Enhancing customer service quality of the job site http:// vinahr.com | en_US |
| dc.type | Thesis | en_US |
