| dc.description.abstract | Vinamilk has always been the top-of-mind brand when it comes to the dairy industry in Vietnam. With 40 years of experience in the market and brilliant decision-makers, Vinamilk is said to be heading toward the position of an international brand and a trust-worthy domestic brand in Vietnam. Their slogan is “The Vietnamese Milk Dream” which may imply many beautiful meanings. One of which could be how their journey had become such a dream comes true.
However, as the local market is open to welcome new comers from all around the world, Vinamilk is facing both more opportunities and threats to its future. Therefore, Vinamilk has to maintain their position in the domestic market while continuing to expand their ranches in oversea markets. | en_US |
