| dc.description.abstract | When the online – shopping is becoming more and more popular in Vietnam, more and more shopping websites also appear to serve the demand of consumer. However, bringing the customers to the website is not enough, how to make customers have the intention to come back is an issue that online businesses always concern. The study choose website Tiki.vn as a subject of web – based shopping, with the aim to identify which factors will affect the repurchase intention of consumers when doing online shopping on this website. By investigating the factors and measuring the effects of each factor: Perceived Usefulness, Perceived Ease – Of – Use, Perceived Enjoyment, Perceived Price, Perceived Risk and Online Purchase Experience, this study hopes to understand more of consumer repurchase intention and the results from this study may help not only Tiki.vn but other online businessmen also find a way to attract more loyal consumers to them.
Keyword: Repurchase Intention, Perceived Usefulness, Perceived Ease – Of – Use, Perceived Enjoyment, Perceived Price, Perceived Risk and Online Purchase Experience. | en_US |
