| dc.description.abstract | It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. In the context of travel, people no longer consult a physical travel agency for information but go online and play around so-called social travel networks. The name speaks for itself, social travel networks are travel platforms with social connectivity in which users can discuss and interact travel related content. However, not all provided information is reliable due to massively constant upload. Then the question is which elements of information are important to users and how their information adoption can be affected.
This study was established to investigate the impact of social travel networks on the behavioral intention to use information based on information adoption perspective. A research framework was built around 3 factors which are argument quality, source credibility and tie strength. This research was quantitative in nature and eventually reached 314 valid respondents. Data analysis shows that all 3 concerned factors have a positive influence on the behavioral intention to use information from social travel networks, among which argument quality shares the most significance level. | en_US |
