An exploration of passengers' preferences for choosing bus as their means of transport
Abstract
The purpose of this research is to find out why do citizens of HCMC prefer
private to public transport and what needs to be improved to increase usage rate of public
transport. Accordingly, in-depth interviews with 20 passengers have been conducted on
bus 109 and bus 152. A qualitative approach has been used to address purposes proposed.
Final results of research shows that there are 11 factors affecting choice of passengers
for choosing bus as their means of transport. Subsidize should continuously provide
however the way of providing subsidize should change to place competitive factor in and
in turn increase usage rate. There are many expectations of passengers and followed by
suggestions for improving usage rate. Unfortunately, the prominent limitations of this
research are the small sample size and subjective results due to drawbacks of qualitative
approach.