Determinating critical factors to impulsive purchase - A case of lipstick products in Ho Chi Minh City(HCMC)

Abstract

This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 respondents were acceptable. There are 39 items divided in 10 dimensions, were measured by Five-point Likert Scale. Cronbach‟s Alpha, Exploratory Factor Analysis (EFA) and Structural Equation Modeling (SEM) were tested to determine the significant factors affecting Impulsive Purchase. The result indicated that Money Availability, Family Influence, Store promotion and Store Environment positively affect Urge to Impulsive Purchase and Impulsive Buying Behavior.