A study of strategic alliance for Asean aviation industry - The application of dea model and grey system

Abstract

The rapid development of economy and population explosion together with the higher demand for flights and services has created many concerns for the ASEAN aviation industry. Establishment of new Low Cost Carriers and expanding of giant brands in region is raising a battleground toward the whole industry. Collaborating is a key achievement in an aggressive market, despite criteria for selecting partner determination vary between business sectors. The objective of this research is to develop effective methods to support business inquantifing the organizations' operation effectiveness, and find out potential candidate based on inputs and outputs realistic data, and estimate the changes of those selected variables in the future as well. The methodologies are constructed by Data Envelopment Analysis (DEA) and grey model (GM). Actualdata during the period offour years (20013–2016) a total of 11 public companies of ASEAN aviation industry are completely collected. This paper tries to help target company—DMU8—to determine the appropriate partners for alliance