Factors affecting the VietNamese consumer purchasing behavior through E-commerce by studying its impact on online retailing industry
Abstract
This study has been analyzed with an aim of having examination about the
determinants that take high effect on the online shopping behavior through purchasing
online products in response to the E-Commerce world is seen as the potential of
development for the business, especially in the online retailing industry.
This study used a conceptual model after considering some important components
from several models that has been analyzed in the past. From this research online the
quantitative methods are applied to help analyzing the study data. After receiving the
outcomes, there are some methods being undergoing such as descriptive analysis, factor
analysis, correlation and multi regression from the quantity method to solve the questions
from the research, also generating deep relationship within the variables as well as
providing statistics data.
This study draws an overall picture of many determinants that affect the online
purchasing attitude and the way they takes effect on. Within the result, three remaining
factors Customer factors, Products factors and Technological factors which have the
positive impact on the Online shopping behavior. It also implicates that the firm that have
interest on improving the E-commerce system for the online retailing industry can use
this study to change the current situation in their E-Commerce sites and develop their
standing in the home market.