| dc.description.abstract | Recent market in Vietnam has been witnessing the exploding problem of counterfeiting, especially counterfeits of luxury brands. The act of manufacturing and selling counterfeit products is causing critical damage to luxury footwear genuine manufacturers and the economy in general. Because of the problem, it is radical to conduct a research to examine the antecedents that influence counterfeits selling and consuming activities. This study specifically looked at behavior and attitude aspect of counterfeit product consumers. The seven antecedents include information susceptibility, normative susceptibility, value consciousness, integrity, personal gratification, novelty seeking and status consumption are put into test. The result will be used for recommendations, strategies formulating or policy making to deduct the enlarging problems of counterfeiting. This research is conducted on 298 people in Ho Chi Minh City. The final result indicates that among seven predictors put into test, status consumption, integrity and normative susceptibility have the strongest relationship with consumers’ attitudes towards counterfeiting of luxury foot wear products. | en_US |
