| dc.description.abstract | Ho Chi Minh city, Vietnam - The Department of Tourism in Ho Chi Minh City will focus on management and inspection of travel and hospitality companies to ensure an attractive and safe tourism environment. With this target, branding for Ho Chi Minh city is really important to attract more international and local tourists.
The objective of this study is to explore the special, interesting locations, and find out main characteristics of Ho Chi Minh city. The findings of this research are expected to give Ho Chi Minh city brand, figure out how tourists think about this city, what are the special points, characteristics, destination places. After that, all the symbol and characteristics of this city will be communicating consistently. In addition, this research would come out some recommendation for souvenir industry to improving the brand of Ho Chi Minh city.
The approach applied in this study is qualitative method, using focus group and in-depth interview to explore the insight of 50 participating respondents- Foreign travelers and local people in Ho Chi Minh city | en_US |
