| dc.description.abstract | Quy Nhon is known as a city with high potential for tourism development. The significant growth of new tourism destination brings to this industry a more intense competition between destinations. Although Quy Nhon has so many advantages, it still not has a lot of tourist want to come and revisit this destination. One of the most important things that make a destination’ tourism industry survives and growths is increasing the visitors’ intention to revisit that destination. From the literature review, there are so many factors that influence the revisit intention of tourists. Two factors have significant affects on intention to come to a destination again is destination image and travel motivation. The purpose of this research is to investigate whether any relationship between motivation, image of a destination and revisit intention. In addition, identifying how the destination image and visitors’ motivation influence intention to revisit. Based on many previous studies, this research describes a conceptual model to test the hypotheses of relationships between those three dependent and independent factors. The data was collected from 303 respondents to conduct a test by using SPSS 20.0 software and AMOS 20.0 software. The conclusion is that there is a significant influence of destination image and motivation on measuring the tourists’ revisit intention. At the end, this study has many important recommendations for Quy Nhon’ authorities and marketing managers. | en_US |
