Factors affecting behavioral intention to use sharing economy platforms - The case of airbnb's consumers in HCMC
Abstract
The economy is changing into a consumption direction. The accelerating growth in peer to peer business today is raising questions whether people is interesting in and accept the new platforms of sharing economy.The sharing economy or is also called as “new economy” or “ collaborative consumption” has been impacts the traditional business when everything is created and improved to fulfill the customer’s needs. These days, sharing economy allows people to share their own property with a stranger in a short term of time when the property is not in need of use. As the same time, people can create connection with each other and shift away the burdens of economic. When this model is applied and become well known, a controversial between the traditional business and sharing economy business is created. Nevertheless, customers are the one who get the most benefit when having more options. As we see in the world, there are so many popular startups that have applied sharing economy such as Uber, Airbnb, etc.... As Uber is system used for transportation sharing, Airbnb is a system used for accommodation sharing. This study investigates customer‘s points of view in order to understand their traits leading to their behavioral intention toward sharing economy, which is Airbnb in particular.