| dc.description.abstract | The concept of eco-friendly products is no longer to be new in the discussion about the environment. Many green products were invented to solve the environmental issues that people are facing and non-woven bag is one of the most wonderful reusable shopping bag that people can replace and reduce pollution from the other type of harmful bags such as plastic bag. Therefore, there are many countries encourage people use non-woven bags to easily control pollution and Vietnam is one of those countries (FTA, 2009). Although non-woven bag can help to prevent the plastic pollution, it is still a new material and it is not common among Vietnamese. Therefore, the aim of this research is studying the purchasing behavior toward non-woven bags in Vietnam through five factors and examining how these factors influence on Vietnamese consumers. The major factors under the research include price of non-woven bags, social network, media influence, ecological knowledge and ecological affect. Also, the framework of this research reflects the way of these factors influence on the customers’ intention toward purchasing non-woven bags and lead to decision making on buying non-woven bags. Overall, the results of this research are positive in studying that five factors impact on purchasing behavior toward non-woven bags in Vietnam and also showing that the applicable framework is valid in this research. Besides, there are also conclusion, recommendations and limitations which includes in this research. | en_US |
