Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Dung, Trinh Viet"
Now showing items 21-27 of 27
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The success and failure affordable luxury strategy for low-cost-carries
Han, Nguyen Bao (International University - HCMC, 2017)A low-cost carrier (LLC) or budget airline is an airline that generally has lower fares and fewer comforts. In order to make up for revenue lost in decreased ticket prices, the airline usually charge for extras like food, ... -
Switching cost and customer retention in mobile network market in Ho Chi Minh City
My, Duong Hoa (International University - HCMC, 2017) -
Using materialism to explain the preference to smartphone brands - A case of Apple Iphone and Samsung Galaxy
Trinh, Tran Ngoc Phuong (International University - HCMC, 2018)The rapid development of society and technology make smartphone essential to our lives. Moreover, humans also become more and more materialistic. They not only need a standard smartphone, but also a luxury one like iPhone ... -
Using technology acceptance model to explore the intention in purchasing on kickstarter - The case of foreign countries
Trinh, Le Ngoc Phuong (International University - HCMC, 2018)Kickstarter is one of the biggest online crowdfunding platforms in the world that is considered as a new technology born for supporting creative projects to exist in reality. However, in recent years the number of consumer ... -
Using the theory of planned behavior to explore consumer perception toward dietary supplements to treat diabetes
Anh, Tran Minh (International University - HCMC, 2017)As dietary supplement market has been continuously growing nowadays, understanding consumer behaviors and motivations is very crucial. In Vietnam, supplement users contain not only healthy individuals who want to maintain ... -
"Why do people stop using online dating applications" - The case study of tinder (customer behavior)
Nhu, Nguyen Thi Hai (International University - HCMC, 2021)If there is one thing that is going to change in 2021, it is the way people date. The Covid-19 pandemic forced people to stay indoors, which has made it impossible for many people to meet face-to-face, so they choose to ... -
Zara and H&M pricing strategy in South east Asia - Vietnam vs Thailand market
Ha, Dinh Thi Hong (International University - HCMC, 2018)There are more and more international brands come and choose Vietnam at an ideal destination to widen the business in recent years, especially in the apparel industry. With the significant increase in the number of new ...