Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Tourist industry"
Now showing items 21-40 of 47
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Factors affecting tourist loyalty through a mediation of tourist satisfaction - A case study of Con Dao island, Vietnam
(International University - HCMC, 2018)This study attempts to examine the factors associated with tourism in Con Dao island of Vietnam. It was conducted to identify the relationship between eight variables including natural environment, cultural and social, ... -
Factors affecting tourists' perceived value, satistaction and their return intention - A case of Hoi An city
(International University - HCMC, 2018)This study was conducted to evaluate the factors associated with tourism in Hoi An. It was conducted to identify the relationship between the variables including Destination Image, Emotional Experience, Local Food and ... -
Factors affecting tourists' return intention - A study on Vung Tau city
(International University HCMC, Vietnam, 2014)With the purpose of achieving an overall understanding about return intention of tourists travelling to Vung Tau city, this dissertation identified key factors directly affecting to tourists‟ satisfaction as well as their ... -
Factors affecting tourists' return intention towards Mekong Delta - A mediation analysis of tourist satisfaction
(HCMC - International University, 2015)This research was conducted to identify the relationship between the tourists’ satisfaction and their return intention towards Mekong delta. Besides that, this study also examines the influence of the key factors (natural ... -
Factors effecting customer behavioral intention of restaurant using Don ca tai tu as a service - Case study of restaurant in Mekong-Tien Giang tourism in Tien Giang province, Vietnam
(International University - HCMC, 2016)Purpose - The purpose of this study is to investigate the influence of three factors - Physical environment, food quality, Don ca tai tu service quality – on emotional response, restaurant image, customer perceived value, ... -
Factors influencing international tourists' behavioral intention towards street food in Ho Chi Minh city
(International University - HCMC, 2017)Street food is part of Vietnamese cuisine, which is a major tourist attraction in Ho Chi Minh City (HCMC), Vietnam. The aim of this research is to describe the behavioural intention of international tourists towards ... -
Factors influencing visitor's revisit intention a case study of Quy Nhon, Binh Dinh
(International University - HCMC, 2017)Quy Nhon is known as a city with high potential for tourism development. The significant growth of new tourism destination brings to this industry a more intense competition between destinations. Although Quy Nhon has so ... -
Factors of hotel online review affecting hotel booking intention - A study of tourists from Ho Chi Minh city
(International University - HCMC, 2017) -
Film-induced tourism : The case of Vietnam and Korea
(International University HCMC, Vietnam, 2013)The purpose of this research is to make the comparision and observe the differences between Vietnamese and Korean TV drama series or movies in the view of Vietnamese audiences who reveal their trend to ... -
The formation of destination image and future behavioral intentions - An integrated approach to domestic visitors in Ba Ria - Vung Tau of Vietnam
(HCMC - International University, 2015)It is well accepted that the concept of destination image is crucial to tourism management and destination promotion. Though, it has just emerged as an interesting subject for research during the last three decades, which ... -
Greenwash And Green Wom In The Tourism Industry: The Roles Of Connectedness To Nature
(2022)This thesis was conducted to study the greenwash practices of hotels in the tourism and hospitality industry in Vietnam. To meet the increasing demands of tourists, especially international visitors, Vietnam's hotels and ... -
Impact of destination image, attitude and motivation on future behavior of tourists: The case of Vung Tau's tourism destination
(International University HCMC, Vietnam, 2014)Vung Tau city is a coastal tourism destination. It has the advantage of nature and landscape but still not gain high revenue in tourism in comparison with other coastal tourism destination. Two of the reasons have been ... -
The impact of e-travel website quality on site commitment and customers' online booking intention
(International University - HCMC, 2018)This study aims to investigate whether the following factors, which are user interface quality, product/service information quality, site security, site awareness, site commitment affect booking intention or not. Then, it ... -
The impact of terrorism threat on the choice for transportation of the young when travelling abroad - The scope of Vietnam
(International University - HCMC, 2017)This paper, under qualitative approach, is conducted to discover the traits of choosing means of transportation in response to terrorism threat and terrorist attacks of Vietnamese young travellers when traveling abroad, ... -
The impact of viral marketing on customers' traveling decision - A case of study of traveling to Thailand in HCM city
(International University - HCMC, 2015)Currently, the number of Internet users is increasing exponentially every second. The traditional advertising must renew its model because it is no longer sufficient to build brand awareness and lead to purchase decision ... -
The Impacts Of Customer Experiences Toward Customer Loyalty Of Gen Z In Choosing Tourist Destination : A Case Study In HCMC
(2022)“This is a study conducted to determine the customer experience of Gen Z customer loyalty in tourist destinations. In addition, it also illustrates the relationship between customer experience and customer loyalty to a ... -
The influence of social media marketing on purchase intention of Vietnamese travellers in tourism industry in Ho Chi Minh city
(HCMC - International University, 2015)The aim of this research is investigate the relationship of online communications through social media platform including online communities, online advertising, E WOM to purchase intention in Ho Chi Minh City. The ... -
Investigating the impact of social travel networks on information adoption for travel planning : A study of VietNamese travelers
(International University - HCMC, 2017)It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ... -
Media-induced tourism: key factors in music video affect youth travel intention in Ho Chi Minh city
(International University - HCMC, 2017)The aim of this research is to identify which factors in music video affect youth travel intention after viewing it in Ho Chi Minh City. Quantitative method used primarily in this study including a number of statistical ... -
Puzzling out characteristics of ewom inducing Vietnamese millennials' possibility of booking hotels via online travel agency sites
(International University - HCMC, 2018)This paper is aimed to puzzle out factors contributing to the proposed set of hypothesized relationships inducing perceived eWOM credibility and purchase intention of Vietnamese Millennials when seeking for hotel reviews ...