Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Advertising"
Now showing items 41-57 of 57
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The influences of children and advertising on mother's decision in buying products for children in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This research is conducted to analyze the influences on mother’s decision in buying products for their children. Those influences are from children’s influence, advertising, children’s age and kinds of products. ... -
An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam
(International University HCMC, Vietnam, 2014)Advertising -
The investigation of influence in using celebrity endorsement in advertisement on the attitude toward product and the purchase intention of customers in Ho Chi Minh market
(HCMC - International University, 2015)Celebrity endorsement has been considered to become one of the most favorite methods of advertisement, which companies used to encourage the interaction with the customers, promote the sales and increase the market share ... -
Market research about the impact of TV advertising on consumers attitude towards coca cola brand
(International University HCMC, Vietnam, 2014)Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media - TV and radio commercials, print ads, billboards ... -
Mobile advertising attitudes toward in-app display advertising
(International University - HCMC, 2017)The purpose of this study is to determine factors affect attitudes toward In-app display advertising. A conceptual framework was developed based on previous research considering the influence of precedent factors (including ... -
Mobile Users' Attitudes toward Mobile Advertising in Vietnam: A Study of Mobile Web Display Advertising and Mobile App Display Advertising
(International University HCMC, Vietnam, 2013)The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Mobile web and mobile application has become a potential ... -
Product improvement plan : The case of bleenie handmade
(International University HCMC, Vietnam, 2014)Improving and updating product lines is crucial for the success for any company. Because of changes not only in the need of consumers but also technology, product should be improved or updated to adapt and satisfy market. ... -
A research about the effects of celebrity endorsement on spectators' favoritism for the advertising - A study of Dong Nhi singer in endorsement for Samsung mobile VietNam
(International University - HCMC, 2017)Many companies conduct celebrity endorsement in advertising to the target customers to promulgate their products. This is the most popular marketing campaign that can persuade consumers to pay consideration to their product ... -
Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products)
(International University HCMC, Vietnam, 2011)Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products) -
A research of the vloggers' motivations to VLOG
(International University - HCMC, 2016)Purpose This study aims to explore what motivated the vlogger to vlog. Besides, the research hope to build the framework about factors affecting the viewers’ attitude toward advertising in vlogs. Design/ Methodology/ ... -
The study of consumer attitudes towards the display advertising
(International University HCMC, Vietnam, 2012)This research examines consumer attitudes towards three types of display advertising: traditional display advertisements, in-line display advertisements and pop-up display advertisements. This research is ... -
Study of consumers' intention to use quick response codes on print - advertisements
(International University - HCMC, 2016)With a significant growth of smartphones and Internet users, Vietnamese consumers start to get access to new technologies along with the world. While QR Code has been widely known on many developed countries, it is still ... -
A study on Vietnamese youth's permission for SMS advertising : The case of youth in HCM city
(International University HCMC, Vietnam, 2013)Purpose – The study aims to better understand customer’s views about SMS advertisements; at the same time, to examine influencers on permission for SMS advertising that developed in theoretical model ... -
Studying the impact of humor appeal in TVC on consumer's attitude towards beer brand: The case of Heineken beer
(International University HCMC, Vietnam, 2012)Advertising nowadays is not simply a tool to increase sales for any products, but it is also an effective way producers in all over the world use to communicate to their target customers by delivering their products’ ... -
Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ... -
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ... -
Vietnamese culture reflection through advertising: case study of milk advertisements on television commercials
(HCMC - International University, 2015)There are a various of elements that contributing to the success of a business. These factors can be effectively listed through the rule "Four Ps" of marketing which were originally proposed by E. Jerome McCarthy, a marketer, ...