Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1040-1059 of 2340
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Factors affecting tourists' return intention - A study on Vung Tau city
(International University HCMC, Vietnam, 2014)With the purpose of achieving an overall understanding about return intention of tourists travelling to Vung Tau city, this dissertation identified key factors directly affecting to tourists‟ satisfaction as well as their ... -
Factors affecting tourists' return intention towards Mekong Delta - A mediation analysis of tourist satisfaction
(HCMC - International University, 2015)This research was conducted to identify the relationship between the tourists’ satisfaction and their return intention towards Mekong delta. Besides that, this study also examines the influence of the key factors (natural ... -
Factors affecting toursits' destination satisfaction : The case of the world natural heritage - Ha Long Bay
(International University HCMC, Vietnam, 2014)This research was conducted to determine the factors that directly or indirectly affect foreign tourists’ destination satisfaction toward the World Natural Heritage of Halong Bay through the mediating variable – perceived ... -
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
Factors affecting turnover intention among frontline service employees in HoChiMinh City - The mediating role of emotional exhaustion
(International University - HCMC, 2017)Although high turnover rate is regarded as a distinct feature of service industry, it is still crucial for managers to reduce the turnover rate among frontline employees, since turnover carries with it some expense in both ... -
Factors affecting turnover intention among sales and marketing professionals in fast moving consumer goods (GMCG) and retail industry
(International University - HCMC, 2018)Sales and Marketing in FMCG and Retail industry are in high demand recently in Vietnam. The movement of labor makes sales become the industry that needs the most mass recruitment, but it is also difficult to find the most ... -
Factors affecting turnover intention of fine-dining restaurants - A study in Ho Chi Minh City, in Ho Chi Minh City Vietnam
(International University - HCMC, 2017)The study was conducted to explore the factors that influence employees‟ turnover intention in fine-dining restaurant business in the area of Ho Chi Minh City. A total of 307 questionnaires were distributed to many restaurant ... -
Factors affecting Vietnamese consumer online shopping behavior towards apparel industry
(HCMC - International University, 2015)This research is conducted to investigate factors affecting Vietnamese consumers online shopping behavior towards apparel products, which might be one of the most important issues of e-commerce and marketing field. This ... -
Factors affecting Vietnamese investors' overconfidence
(International University HCMC, Vietnam, 2014)This study focuses on the psychological aspect of the Vietnamese investors and its effect on their investment decision. In particular, we study the overconfidence phenomenon and its possible determinants through a ... -
Factors affecting visitors' satisfaction in Danang international firework festival
(International University - HCMC, 2018)The Danang International Firework festival has brought countless benefits to Danang as well as Danang tourism industry. Thanks to innovation in not only program content but also marketing method, the number of visitors ... -
Factors affecting voluntary turnover intention of white collar employees in Ho Chi Minh city, Vietnam - 8 forces framework approach
(International University - HCMC, 2018)This research aims to study reasons why white-collar workers within services and trading sector decide to stay or leave their organizations. Voluntary turnover has never fallen out of top considerable issues about business ... -
Factors Affecting Young Customers Purchase Intention (Millennials & Genz) Towards Advertising On Tiktok: Focusing On Video Duration Under 30 Seconds
(2023)As an application that attracts a large number of young people, especially those of the Millennials and GenZ generations, TikTok is a platform that opens up many new opportunities for marketers to get closer to potential ... -
Factors affecting young customers' purchase intention toward green products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Nowadays, Environment not only plays an indispensable role in the development of Green Products but also has significant impacts on society. One of the main aspects of Environment is the measurement of ... -
Factors affecting young people's buying intention at flea markets in Ho Chi Minh City
(International University - HCMC, 2016) -
Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ... -
Factors affecting youth customer's purchase intention toward ebook readers - The case of Amazon kindle
(International University HCMC, Vietnam, 2013)Along with the trend of globalization, the economic grows rapidly in many aspects nowadays, standards of life enhances along with better incomes. Hence, people tend to use electronic devices to experience ... -
Factors contribute to employer attractiveness implication for attracting new graduates in Ho Chi Minh city
(International University - HCMC, 2017)Employer nowadays have to face many challenges in attracting and recruiting the right talent due to changes in demographics as well as work preferences among generation Y. This requires the company to generate their own ... -
Factors creating the distinction in service quality : A case of A13 cafeteria in campus of Vietnam national university - Hochiminh city
(International University HCMC, Vietnam, 2012)The study is conducted to examine the factors that create the distinction in service quality of A13 cafeteria in Vietnam National University campus in Ho Chi Minh City as well as evaluate the affecting level ... -
Factors Effect On Customers' Online Shopping Cart Abandonment On E-Commerce Platform - A Study In Ho Chi Minh City
(2022)People are increasingly turning to online shopping as a precaution against the Covid-19 outbreak. In the context of online shopping platforms in Ho Chi Minh City, Vietnam, the primary purpose of this paper is to investigate ...