Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ... -
Factors affecting youth customer's purchase intention toward ebook readers - The case of Amazon kindle
(International University HCMC, Vietnam, 2013)Along with the trend of globalization, the economic grows rapidly in many aspects nowadays, standards of life enhances along with better incomes. Hence, people tend to use electronic devices to experience ... -
Factors contribute to employer attractiveness implication for attracting new graduates in Ho Chi Minh city
(International University - HCMC, 2017)Employer nowadays have to face many challenges in attracting and recruiting the right talent due to changes in demographics as well as work preferences among generation Y. This requires the company to generate their own ... -
Factors creating the distinction in service quality : A case of A13 cafeteria in campus of Vietnam national university - Hochiminh city
(International University HCMC, Vietnam, 2012)The study is conducted to examine the factors that create the distinction in service quality of A13 cafeteria in Vietnam National University campus in Ho Chi Minh City as well as evaluate the affecting level ... -
Factors Effect On Customers' Online Shopping Cart Abandonment On E-Commerce Platform - A Study In Ho Chi Minh City
(2022)People are increasingly turning to online shopping as a precaution against the Covid-19 outbreak. In the context of online shopping platforms in Ho Chi Minh City, Vietnam, the primary purpose of this paper is to investigate ... -
Factors effect youtubers purchase intention to attend a youtube network - The case of Dien Quan network
(International University - HCMC, 2018)This study is to measure factors that effects youtuber purchase intention to attend a youtube network and with the case of Dien Quan Network. The research was done on 351 youtubers in Viet Nam. Cronbach’s Alpha was run to ... -
Factors effecting customer behavioral intention of restaurant using Don ca tai tu as a service - Case study of restaurant in Mekong-Tien Giang tourism in Tien Giang province, Vietnam
(International University - HCMC, 2016)Purpose - The purpose of this study is to investigate the influence of three factors - Physical environment, food quality, Don ca tai tu service quality – on emotional response, restaurant image, customer perceived value, ... -
Factors effecting customer satisfaction toward online group buying in Ho Chi Minh city
(HCMC - International University, 2015) -
Factors Effecting Towards Brand Equity And Customer Satisfaction And Loyalty When Booking Hotels Through Online Travel Agents In Vietnam
(2023)The term "online travel agent" or "OTA”, refers to a travel company that sells hotel rooms online through a website. It provides visitors with the necessary details to reserve a room at a hotel, for example bed or ... -
The factors impact audiences' behavior on usage intention toward livestream service
(International University - HCMC, 2018)In the recent years, a number of audiences are watching channels through live streaming platform, and the development of live-stream service has increased rapidly. As the phenomenon of social live stream service (SLSS) ... -
Factors impact on banks financial performance - The case of Vietnam
(International University - HCMC, 2019)This paper aims to determine the components have affection on bank’s financial performance quality through three main aspects: return on average assets (ROAA), return on average equity (ROAE) and net interest margin (NIM). ... -
The factors impact on intention to use premium version of streaming music service
(International University - HCMC, 2019)This study is conducted to investigate the factors affecting on customer’s intention to use premium version of streaming music service based on the theory of planned behavior and two extended variables which are perceived ... -
The factors impact on online customer's purchase intention
(International University HCMC, Vietnam, 2014)Nowadays, the rapid development of internet has created a new distribution channel and supported for online transactions increasing more and more. In Vietnam, online shopping also is more popular. This has created a need ... -
Factors impacting on net interest margin of joint-stock commercial banks in Vietnam
(International University - HCMC, 2019)The thesis performs quantitative research to determine factors impacting the net interest margin of joint-stock commercial banks in Vietnam in the period of 2007-2018. The paper uses a panel data regression model and ... -
Factors Impacting The Adoption Intention Of Chatbot Services In The Banking Industry In Vietnam
(2023)Numerous sectors, particularly the banking industry, have used intelligent technology in implementing a chatbot into their customer support activities in order maximize the customer experience and achieve the goal of ... -
Factors Influence Generation Z's Brand Loyalty Toward Fast Fashion Brands: A Study In Ho Chi Minh City
(2022)The purpose of this research was to determine what makes customers in Ho Chi Minh City, Vietnam, more or less loyal to fast fashion brands. Based on a review of related research, this study's research model includes six ... -
Factors influence intention of ordering food via website - An empirical research of undergraduates in HCMC
(HCMC - International University, 2015)Online food ordering service is a form of E-commerce, which first appeared in Vietnam in 2011. However, although E-commerce is fast growing with a lot of people shop online for products such as books, cosmetics, clothes, ... -
Factors Influence On Customer Purchase Intention In Cosmetic Product VIA Livestream In Vietnam
(2022)Aim: Live Streaming is becoming one of the most popular ways of introducing and selling products online. This is a good, effective and cheap way to attract more customers as well as gain more reputation. Understanding ... -
Factors influence on customer repurchase intention toward online shopping
(International University HCMC, Vietnam, 2014)This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on ... -
Factors influence on customers repurchase intention in customer to customer e-marketplace - The case of Shopee Vietnam
(International University - HCMC, 2018)Shopee is the leading e-commerce platform in Southeast Asia and Taiwan that provides online shopping service based on customer-to-customer (C2C) model. There are hundreds of new shops opened in Shopee every day due to low ...