Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1467-1486 of 2340
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The impact of policy uncertainty on firm investment - Evidence from Japan
(International University - HCMC, 2020)My paper examines the impact of economic policy uncertainty on firm investment for listed firms in Japan. Employing the economic policy uncertainty index developed by Davis, Arbatli, Ito, and Miake (2019). I find that ... -
The impact of price limit on the stock behaviors: Evidence from Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2012)In 2008, trading regulations on Vietnam Stock Exchange, which includes both Ho Chi Minh Stock Exchange and Ha Noi Security Center, have implemented some changes on the imposed price limit. There were four ... -
The impact of privacy concerns on customers' intention to purchase online in Ho Chi Minh city
(International University - HCMC, 2017)The Internet is growing rapidly and strongly than ever before which leads to the growth in e- commerce business. In other words, e-commerce business is one of the hottest trends that every firm wants to put their products ... -
Impact of product involvement factors on cell phone users' loyalty in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This study examines the impact of product involvement factors on cell phone users’ brand loyalty in Ho Chi Minh City. First, the research gives an overview of the mobile phone market in the world, as well as in Vietnam; ... -
The impact of product's packaging design on consumer's repurchase intention - A case of Vinamilk in HCM city
(International University - HCMC, 2016)The purpose of this study is to examine the impact of product‟s packaging design on consumer‟s repurchase intention of Vinamilk products among consumers living in Ho Chi Minh City. In this thesis report, I have adapted the ... -
The impact of promotional tools on consumer purchase intention - Case of Vinamilk's milk product
(International University - HCMC, 2017)Vinamilk has always been the top-of-mind brand when it comes to the dairy industry in Vietnam. With 40 years of experience in the market and brilliant decision-makers, Vinamilk is said to be heading toward the position of ... -
The Impact Of Psychological Factors On Stock Choice And Stock Investment Performance Of Undergraduates During Covid-19 Pandemic - A Study In Ho Chi Minh City, Vietnam
(2022)The purpose of this research is to look at the behavioral aspects that influence individual investors' investing decisions and performance. 421 individual investors in the Ho Chi Minh City stock market participated in the ... -
The Impact Of Psychological Factors On Stock Choice And Stock Investment Performance Of Undergraduates During Covid-19 Pandemic - A Study In Ho Chi Minh City, Vietnam
(2022-01)The purpose of this research is to look at the behavioral aspects that influence individual investors' investing decisions and performance. 421 individual investors in the Ho Chi Minh City stock market participated in ... -
The impact of restaurant experience on brand image and customer loyalty - A case study of R&J bar and lounge restaurant, The Reverie Saigon
(International University - HCMC, 2018)The purpose of this study is to find out the key factors that affect the customer loyalty of R&J restaurant, The Reverie Saigon, HCMC. The respondents of this study are customers from 18 year old and above who dine in at ... -
Impact of salespeople'selling skills on customer purchase decision: A case of company KTP
(International University HCMC, Vietnam, 2013)The purpose of this study is to investigate the impact of salespeople’s selling skills on customer purchase decisions at company KTP. The study approach is quantitative, designed to use the survey as research ... -
Impact of self on attitudes toward luxury brands among Ho Chi Minh City teens: in case of luxury shoes
(HCMC - International University, 2015)Adolescence is usually a complex, transitory period that includes rapid biological, social, and cognitive growth (Gil et al., 2012). The transition period from childhood to adult, between 14 and 18 years old, teenagers ... -
The impact of service quality, brand image on customer satisfaction - The case of Agribank Cam Ranh
(International University HCMC, Vietnam, 2014)Customer satisfaction has been one of main concerns of service sector, especially in banking. To maintain existing customers and attract new ones, besides building reliable brand name, banks now have to offer best quality ... -
The impact of service quality, customer satisfaction and brand image on customer loyalty - The case of economy class passengers of Vietnam airlines
(International University - HCMC, 2019)In recent years, the world aviation business has been recording substantial prosperity in the number of air passengers which has exceeded the record of 4.1 million passengers in 2018. Vietnamese air market does not stay ... -
The impact of servicescape on customer loyalty in branded coffee chains in Ho Chi Minh city (HCMC)
(International University - HCMC, 2016)Customer Loyalty is an important factor in the secret of success for any industry. Having a good level of understanding customer’s buying decision and repurchasing intention is a critical advantage to become a successful ... -
The impact of social capital on employee satisfaction - The case of 115 people's hospital in Ho Chi Minh city
(HCMC - International University, 2015)Purpose – The research aims to identify the effects of social capital‟s components on employee‟s job satisfaction under the case of 115 People‟s Hospital, Ho Chi Minh City. Methodology – A quantitative study was conducted ... -
The impact of social capital on organizational performance and the mediating role of resource exchange and combination - The case of SMEs in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)This study investigates how dimensions of social capital including number of intraorganizational ties, trust and tie strength influence resource exchange and combination, how resource exchange and combination then has ... -
The impact of social capital on promoting residents' behavior of protecting the environment within community-based ecotourism - The case of Cu Lao Cham island, Vietnam
(International University - HCMC, 2019)In the process of developing sustainable community-based ecotourism, local residents’ protecting behaviors towards the environment are proved to play an important role. This study aims at investigating the impact of ... -
The Impact Of Social Commerce On Consumers' Purchase Intention: A Study Of Tiktok Shop In Vietnam's Beauty Industry
(2023)Social commerce is booming and drawing many attention of social media users in Vietnam, especially with the rapid growth of TikTok Shop that many sectors can leverage this to thrive. The main purpose of this study is to ... -
The impact of social factors on gamers' continuance intention - The case of multiplayer online battle arena in Vietnam
(International University - HCMC, 2019)The gaming industry is growing and attracting a large number of gamers to participate in online games every day. Along with attracting gamers to play, retaining players is also very important for the publisher. Managers ... -
The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
(2023)Social media innovation has aided the growth of social media influencers in developing economies. The target of this paper is to evaluate how social media influencers may affect consumers' consumers' desire to make a ...