Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1595-1614 of 2340
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The influence of country image on Vietnamese perceived value - An empirical investigation into mobile phone market in Ho Chi Minh city
(International University - HCMC, 2016)This paper aims to identify the relationship between country image and perceived value in a particular context. The complexities of globalization have been discussed in many studies since 1960 (Phau and Prendergast, 1999), ... -
The influence of credibility and parasocial interaction on purchase intention of followers toward the products promoted by instagram bloggers - The case of changmakeup and OFELIA
(International University - HCMC, 2019)This paper uses the theory of Expectation – Confirmation Theory with some modifications and adoption from other research to fit in the context of branded mobile apps. The objectives of this research are to examine the ... -
The influence of culture on consumer behavior in purchasing Kid's foreign brand clothes in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)In business, the survival of a business depends on understanding consumer and satisfying their need. Culture is one of the most influential factors to the way consumer thinks and act. Therefore ... -
Influence of demographic characteristics on real estate agents ethical values - A case in Ho Chi Minh city
(International University - HCMC, 2019)The fact that there is a shortage of studies on the correlation between ethics and real estate agents along with the accelerated growth of real estate brokerage in Vietnam have acted as incentives for this paper. Analyzing ... -
Influence of different formats of visual content on Facebook engagement rate - Case study of L'oreal Vietnam luxury brands
(International University - HCMC, 2018)Objectives of the study: The research aims to measure how different formats of visual content drive engagement rate on branded Facebook pages. The context chosen was Branded Facebook of L’Oréal Vietnam luxury brands including ... -
The influence of dividend policy on share price volatility - A case study on Ho Chi Minh stock exchange
(HCMC - International University, 2015)The aim of this study was to test the relationship between dividend policy and share price volatility with a focus on non-financial companies list on HOSE from 2010 to 2014, I use a multiple regression analysis to research ... -
The influence of donation reccipient in cause related marketing : The case of Vietnam
(International University HCMC, Vietnam, 2014)In the high competitive market nowadays, companies get struggle to differentiate their products because of countless similar products appear every day; especially, for the case of packaged food and beverage companies. ... -
The influence of environmental stimuli on generation Z'S impulse buying behavior - An empirical study of hybrid convenience stores
(International University - HCMC, 2018)This research examined the effects of information rate in hybrid convenience stores and PAD emotion states of Gen Z as a mediator on their impulse purchases. The S – O – R framework developed by Mehrabian and Russel 1974 ... -
Influence Of Ethical Leadership On Positive Moods, Job Satisfaction And Employee Loyalty In Public Section
(2022)Ethics is an element that is being cared for towards sustainable development for today's organizations, and the public sector plays a crucial part in the development and progress of any country. Few scholars, however, ... -
The influence of export marketing strategy on VietNam's dragon fruit export performance - A study in Long An and Tien Giang provinces
(International University - HCMC, 2017)With an aim to study the relationship between export marketing strategy and export performance of dragon fruit export enterprises, this thesis conduct the hypotheses The marketing mix elements test on the exporters of ... -
The Influence Of Factors On Dental Tourists' Satisfaction In Hoi An City, Vietnam
(2023)Today, medical tourism is an emerging industry that attracts many countries around the globe to invest in. It refers to traveling in which people go on vacations (often to an unusual environment) that involve experiencing ... -
The Influence Of Femvertising Towards Purchase Intention In Beauty Products: The Case Of Generation Z In Ho Chi Minh City
(2023)Overall, the purpose of this thesis is to examine to what extent Femvertising could directly affect the attitude and how Femvertising could indirectly influence purchase intention, with a scope of Generation Z. The model ... -
The influence of foreign ownership on dividend policy - Evidence from listed manufacturing companies on HOSE
(International University - HCMC, 2018)This thesis is carried out to explore the influence of foreign ownership on corporate dividend policy of listed manufacturing companies on HOSE in the period from 2013 to 2017. After eliminating inappropriate companies, ... -
Influence of fundamental factors to liquidity risk in Vietnam commercial bank
(HCMC - International University, 2015) -
The influence of green human resource management on employees' green competencies - A case of Dalat's hospitality industry
(International University - HCMC, 2021)The aim of this research is to explore the influences of Green human resource management (GHRM) on green competencies of employees of the hotel industry in Dalat city. Specifically, the paper focuses on examining the ... -
The Influence Of Green Human Resource Management Practices On Employee Performance: Moderating Role Of Organizational Commitment
(2023)The present research examined the impact of green human resource management (GHRM) practices on the performance of employees, as moderated by organizational commitment. The data collection was based on the responses to ... -
The Influence Of Human Capital On Organizational Learning, Organizational Creativity, Technology Innovation And Entrepreneurial Business Performance: A Case Study Of Smes In Ho Chi Minh City
(2023)There are many companies of different sizes. However, companies with less than 100 employees have struggled to face risks after the Covid-19 pandemic to survive in a competitive market. Therefore, it is essential to ... -
The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
(International University - HCMC, 2019)Monetarized mobile application can be achieved by many ways and a common one is taking advantage of in-app advertisement. The aim of this research is to discover the factors that could affect consumers’ attitudes towards ... -
The influence of intellectual capital on firm's market performance with the financial performance as intervening variable - Evidence in Vietnam
(International University - HCMC, 2019)The purpose of this study is to analyze the effect of intellectual capital on firm’s market performance with firm’s profitability acts as an intervening variable of 546 companies in Vietnam between 2009 to 2017. The ... -
The influence of investor's personal traits in investment biases
(International University HCMC, Vietnam, 2014)Investors and market traders do not always make the decisions and actions based on rational, but they are also influenced by psychological factors such as their own personality traits as so-called behavioral biases in their ...