Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Influence of different formats of visual content on Facebook engagement rate - Case study of L'oreal Vietnam luxury brands
(International University - HCMC, 2018)Objectives of the study: The research aims to measure how different formats of visual content drive engagement rate on branded Facebook pages. The context chosen was Branded Facebook of L’Oréal Vietnam luxury brands including ... -
The influence of dividend policy on share price volatility - A case study on Ho Chi Minh stock exchange
(HCMC - International University, 2015)The aim of this study was to test the relationship between dividend policy and share price volatility with a focus on non-financial companies list on HOSE from 2010 to 2014, I use a multiple regression analysis to research ... -
The influence of donation reccipient in cause related marketing : The case of Vietnam
(International University HCMC, Vietnam, 2014)In the high competitive market nowadays, companies get struggle to differentiate their products because of countless similar products appear every day; especially, for the case of packaged food and beverage companies. ... -
The influence of environmental stimuli on generation Z'S impulse buying behavior - An empirical study of hybrid convenience stores
(International University - HCMC, 2018)This research examined the effects of information rate in hybrid convenience stores and PAD emotion states of Gen Z as a mediator on their impulse purchases. The S – O – R framework developed by Mehrabian and Russel 1974 ... -
Influence Of Ethical Leadership On Positive Moods, Job Satisfaction And Employee Loyalty In Public Section
(2022)Ethics is an element that is being cared for towards sustainable development for today's organizations, and the public sector plays a crucial part in the development and progress of any country. Few scholars, however, ... -
The influence of export marketing strategy on VietNam's dragon fruit export performance - A study in Long An and Tien Giang provinces
(International University - HCMC, 2017)With an aim to study the relationship between export marketing strategy and export performance of dragon fruit export enterprises, this thesis conduct the hypotheses The marketing mix elements test on the exporters of ... -
The Influence Of Factors On Dental Tourists' Satisfaction In Hoi An City, Vietnam
(2023)Today, medical tourism is an emerging industry that attracts many countries around the globe to invest in. It refers to traveling in which people go on vacations (often to an unusual environment) that involve experiencing ... -
The Influence Of Femvertising Towards Purchase Intention In Beauty Products: The Case Of Generation Z In Ho Chi Minh City
(2023)Overall, the purpose of this thesis is to examine to what extent Femvertising could directly affect the attitude and how Femvertising could indirectly influence purchase intention, with a scope of Generation Z. The model ... -
The influence of foreign ownership on dividend policy - Evidence from listed manufacturing companies on HOSE
(International University - HCMC, 2018)This thesis is carried out to explore the influence of foreign ownership on corporate dividend policy of listed manufacturing companies on HOSE in the period from 2013 to 2017. After eliminating inappropriate companies, ... -
Influence of fundamental factors to liquidity risk in Vietnam commercial bank
(HCMC - International University, 2015) -
The influence of green human resource management on employees' green competencies - A case of Dalat's hospitality industry
(International University - HCMC, 2021)The aim of this research is to explore the influences of Green human resource management (GHRM) on green competencies of employees of the hotel industry in Dalat city. Specifically, the paper focuses on examining the ... -
The Influence Of Green Human Resource Management Practices On Employee Performance: Moderating Role Of Organizational Commitment
(2023)The present research examined the impact of green human resource management (GHRM) practices on the performance of employees, as moderated by organizational commitment. The data collection was based on the responses to ... -
The Influence Of Human Capital On Organizational Learning, Organizational Creativity, Technology Innovation And Entrepreneurial Business Performance: A Case Study Of Smes In Ho Chi Minh City
(2023)There are many companies of different sizes. However, companies with less than 100 employees have struggled to face risks after the Covid-19 pandemic to survive in a competitive market. Therefore, it is essential to ... -
The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
(International University - HCMC, 2019)Monetarized mobile application can be achieved by many ways and a common one is taking advantage of in-app advertisement. The aim of this research is to discover the factors that could affect consumers’ attitudes towards ... -
The influence of intellectual capital on firm's market performance with the financial performance as intervening variable - Evidence in Vietnam
(International University - HCMC, 2019)The purpose of this study is to analyze the effect of intellectual capital on firm’s market performance with firm’s profitability acts as an intervening variable of 546 companies in Vietnam between 2009 to 2017. The ... -
The influence of investor's personal traits in investment biases
(International University HCMC, Vietnam, 2014)Investors and market traders do not always make the decisions and actions based on rational, but they are also influenced by psychological factors such as their own personality traits as so-called behavioral biases in their ... -
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)The development of social media platforms – especially TikTok has facilitated the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are ordinary consumers who post reviews about products after genuinely ... -
Influence of Leadership Style on employee motivation in Transcend people limited company (TPL)
(International University HCMC, Vietnam, 2013)The research “Infulence of Leadership Style on Employee Motivation in Transcend Limited People (TPL)” was conducted to develop a model measuring leadership style of Mr. Ken Tran of Transcend ... -
The influence of media and peer pressure on female office workers' attitudes toward cosmetic surgery - A case in Ho Chi Minh city
(International University - HCMC, 2019)This study is concentrating on female office workers who are working in Ho Chi Minh City to test the influence of media and peer pressure on their attitudes toward cosmetic surgery. A sample of 362 female office workers ... -
Influence of merger and acquisition announcements on stock return - An event study
(HCMC - International University, 2015)This is a study about abnormal return created through financial event by given some extremely different point of views from previous studies. This study investigates influence of stock return reaction toward Merger and ...