Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1691-1710 of 2340
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Investigating the factors influencing on customer's buying decision toward convenience store in Ho Chi Minh city
(International University - HCMC, 2019)Convenience stores are a type of retail business and are a growing shopping trend. This research was conducted to evaluate factors affecting on customer’s buying decision toward convenience store; specifically, analyzing ... -
Investigating the factors of perceived brand foreignness and brand origin confidence on brand value - The case of purite' de provence
(International University - HCMC, 2017)The research is used to explore the factors related to the marketing strategy on choosing foreign brand image, which effect on the brand value. Furthermore, by the elements that defined the brand value, the researcher wants ... -
Investigating the factors that affect business students' attitudes towards sustainable business practices - The case of Vietnamese students
(International University - HCMC, 2016)This research‟s purpose is to enquire into the attitudes of business students toward sustainable business practices. The research‟s findings come from the analysis of 300 student‟s self-reported answers based on the ... -
Investigating the impact of banking diversification on efficiency : The case of Vietnamese commercial banks
(International University - HCMC, 2016)This research proposes the impact of diversification on banking efficiency in the context of 28 Vietnamese commercial banks during the period of 2007-2012. First, diversification is examined in three dimensions: assets, ... -
Investigating the impact of celebrity endorsements on customer using intention towards Zalo application
(HCMC - International University, 2015)The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry. Celebrity endorsement is a very popular mean of advertising nowadays in Vietnam. Marketers ... -
Investigating the impact of income structure on competitiveness and profitability - Evidence from listed commercial banks in southeast Asia
(HCMC - International University, 2015)Using data from annual report of listed commercial banks in Southeast Asia during the period of 2011 and 2014, this study examines the effect of income structure on profitability and competitiveness. The quantitative method ... -
Investigating the impact of psychological and behavioral antecedents on brand switching - The case of cosmetic brands in Ho Chi Minh city
(HCMC - International University, 2015)There has been little research on how factors influence the switching intention of customer, especially brand switching is an important topic in marketing literature. Usually, a strong brand not only needs to keep its ... -
Investigating the impact of social travel networks on information adoption for travel planning : A study of VietNamese travelers
(International University - HCMC, 2017)It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ... -
Investigating the influence of brand equity components on purchase intention of grabtaxi service - A case in Ho Chi Minh city
(HCMC - International University, 2015)The development of the transport vehicles has significantly increased for few years. Specifically, in current situation, the city center as large and populous as Ho Chi Minh City, travelling is the thing that people are ... -
Investigating the realtionship between sales growth and firm performance in perspective of finance and corporate governance : A study on Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2014)The thesis provides an initial quantitative assessment on the relationship between sales growth and performance in association with the investigation about the effects of cash flow, investment opportunities and corporate ... -
Investigating the relationship between attitude and online purchase intention
(International University - HCMC, 2017)The impact of the internet on the retail sector has been much greater than that of other commercial sector, resulting in the creation of a new form of retail format – electronic retailing. Therefore, purpose of this study ... -
Investigating the relationship between interest rate and stock price - A study in HOSE market
(HCMC - International University, 2015) -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)This study aims to analyze Gen Z consumers' purchase intentions for Vietnamese cosmetics in Ho Chi Minh City, identify key variables influencing these intentions, and offer marketing advice that takes the study's findings ... -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)Electronic word-of-mouth (eWOM) gives regular consumers more influence by enabling them to express their opinions about goods and services to complete strangers. Thus, There's tremendous research investigating the EWOM ... -
Investigating the traits of investors in Ho Chi Minh Stock Exchange market
(International University HCMC, Vietnam, 2014)The purpose of this study is to investigating the personality traits of stock investors in HCMC. This study examines whether personality traits belong to stock investors in HOSE, including four Elemental traits of Introversion, ... -
Investigating the validity of beta in Vietnam stock exchange
(International University - HCMC, 2016)This study determined the beta meaning in Vietnam Stock market with the total observation is 125 companies chosen from Ho Chi Minh Stock exchange (HOSE). The conceptual framework is developed for investigating the beta ... -
Investigating the validity of beta in Vietnam stock exchange
(International University - HCMC, 2016)This study determined the beta meaning in Vietnam Stock market with the total observation is 125 companies chosen from Ho Chi Minh Stock exchange (HOSE). The conceptual framework is developed for investigating the beta ... -
An investigation about the impacts of familiarity on repurchase intentions among consumers in Ho Chi Minh City toward frozen pangasius products.
(International University HCMC, Vietnam, 2013)In the trend of modernization and industrialization, many people in big cities like Ho Chi Minh City (HCMC) are busier and busier to earn for their living. They do not care much about the importance of a nutritious meal ... -
An investigation about the linkage between stock market development and economic growth in VietNam
(International University - HCMC, 2017)This study aims to test the direction of causality relation between stock market development and economic growth in Vietnam by using two proxies to indicate the development of stock market which are: stock market capitalization ... -
The investigation in multi-layered management - The case of food and beverage department of Intercontinental Asiana Saigon
(International University - HCMC, 2016)