Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1717-1736 of 2340
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Investigation into consumers' purchase intention of Taiwan milk tea in Vietnam - A study in Ho Chi Minh city
(International University - HCMC, 2018)Milk tea is not only a well-known drink among young people; it is additionally getting to be popular trend of drinking for all ages or social class. In fact, milk tea is represented to be the new modern life style. Milk ... -
An Investigation into Customer satisfaction and customer Loyalty on coffee products and services - A case of Porevol coffee shop in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This thesis is conducted with the purpose to measure the factors affect customer satisfaction and customer loyalty of take away coffee model business toward Porevol coffee shop in Ho Chi Minh City. The main ... -
An investigation into customers’ purchase intention toward counterfeit fashion products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This paper investigates the factors that influence on consumers’ attitudes toward non- deceptive counterfeit fashion products and behavioural intention to purchase them. The results show that brand image, ... -
An investigation into determinants of FDI inflows to ASEAN countries over the period 1997-2014
(International University - HCMC, 2016)Foreign direct investment (FDI) has become an important and irreplaceable factor in promoting economic growth, exporting activity and social development of host countries. As a result, the competition for FDI attraction, ... -
An investigation into establishing marketing plan for a tourism company : The case study of dolphin tourist
(International University HCMC, Vietnam, 2014)Vietnam tourism Market is developing in recent years, the number of tourists to Vietnam more and more increasing. Meanwhile, in the domestic tourism market, economic growth has created a powerful segment of the population ... -
An investigation into factors affecting customers' buying decision in cinema context
(International University HCMC, Vietnam, 2014)Cinema industry in Vienam has been growing strongly over the years with the quick expanding of movie theatres all over the country. Understanding customer behavior in choosing movies and the influential factors will not ... -
An investigation into factors affecting preference loyalty in electronic retailing business in VietNam - The case of Lazada VietNam
(International University - HCMC, 2017)This paper shares the purpose of identify the instruments and theirs level of influence to preference loyalty in online retailing business in the context of Vietnam, which is based on the practice of studying the case of ... -
An investigation into factors affecting the purchase intension for coffee among customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This resrearch was studied to investigate the factors affecting purchase intension of coffee brands. A study of customer in HoChiMinh City. Researcher has examined six factor affecting purchase intension of five coffee ... -
An investigation into impact facebook on purchase intention towards fashion items
(International University - HCMC, 2016)This study is aimed to examine factors affecting customer’s online purchase intention towards fashion items on Facebook. Researcher used The Technology Acceptance Model which suggests two main factors including Perceived ... -
An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam
(International University HCMC, Vietnam, 2014)Advertising -
An investigation into the determinants of purchase intention of consumers towards counterfeit shoes in HCMC
(HCMC - International University, 2015)The research’s desired outcomes are to consider which of the social and personality factors have an impact on consumers’ attitude towards counterfeit shoes. The study explore the connection of consumers’ attitude, perception ... -
An investigation into TOEIC learners' need in Ho Chi Minh City
(International University - HCMC, 2016)Nowadays, the importance of English cannot be denied by young generation in Vietnam, especially students in every university. Recently, TOEIC Certification has become one of the most prevalent accreditation that not only ... -
Investigation of factors affecting consumer store choice toward small home appliance products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Purpose – This research aims to explore the influence of store attributes (SC) and hedonic shopping motivations on store choice behavior (SC) of consumers toward small home appliances. Design/methodology/approach – A sample ... -
An investigation of factors affecting students' choices of institution for master's program in Ho Chi Minh City
(International University - HCMC, 2016)Value of a Master’s Degree is highly recognized by both employer and employee, combing with the strong growth of higher educational trend, it creates a competitive market of institutions offering Master’s program. Therefore, ... -
An Investigation Of Factors Explaning Digital Entrepreneurial Intentions Of Gen Z In Covid Times - The Vietnam Context
(2022-06-06)Understanding Gen Z‘s digital entrepreneurial intention is critical in order to properly leverage them in the COVID era. (2020, Dr. R.Seranmadevi). This paper lays the foundation for a better understanding some of the ... -
An investigation of factors impacting generation Z'S career choice intention
(International University - HCMC, 2019)The paper is aimed to investigate the factors impacting career choice intention of Generation Z as a supportive information for human resource in Vietnam for future recruitment. The study is conducted by quantitative ... -
An investigation of factors influencing employee loyalty in small enterprises in Ho Chi Minh City
(International University - HCMC, 2016)The aim of this research is to examine factors that can influence employee loyalty in Ho Chi Minh City. Two hundred and ninety six employees from small and very small companies in Ho Chi Minh City constituted the research’s ... -
An investigation of factors influencing retailer loyalty in VietNam fertilizer company
(International University - HCMC, 2017)This study is conducted to discover specific factors impacting on business customer loyalty of Vietfarm fertilizer company. There are two hundred and ninety six customers from Mekong Delta constituted the research‟s sample. ... -
An investigation of factors influencing tourists' decision in choosing tour destination provided by travel agencies in HCM city
(International University - HCMC, 2016)This research was conducted to examine the tourists‟ decision in choosing tor destination in Ho Chi Minh City through multiple factors. The result from this research would provide the view of tourists on tour destination ... -
The investigation of influence in using celebrity endorsement in advertisement on the attitude toward product and the purchase intention of customers in Ho Chi Minh market
(HCMC - International University, 2015)Celebrity endorsement has been considered to become one of the most favorite methods of advertisement, which companies used to encourage the interaction with the customers, promote the sales and increase the market share ...