Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1724-1743 of 2340
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An investigation into factors affecting the purchase intension for coffee among customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This resrearch was studied to investigate the factors affecting purchase intension of coffee brands. A study of customer in HoChiMinh City. Researcher has examined six factor affecting purchase intension of five coffee ... -
An investigation into impact facebook on purchase intention towards fashion items
(International University - HCMC, 2016)This study is aimed to examine factors affecting customer’s online purchase intention towards fashion items on Facebook. Researcher used The Technology Acceptance Model which suggests two main factors including Perceived ... -
An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam
(International University HCMC, Vietnam, 2014)Advertising -
An investigation into the determinants of purchase intention of consumers towards counterfeit shoes in HCMC
(HCMC - International University, 2015)The research’s desired outcomes are to consider which of the social and personality factors have an impact on consumers’ attitude towards counterfeit shoes. The study explore the connection of consumers’ attitude, perception ... -
An investigation into TOEIC learners' need in Ho Chi Minh City
(International University - HCMC, 2016)Nowadays, the importance of English cannot be denied by young generation in Vietnam, especially students in every university. Recently, TOEIC Certification has become one of the most prevalent accreditation that not only ... -
Investigation of factors affecting consumer store choice toward small home appliance products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Purpose – This research aims to explore the influence of store attributes (SC) and hedonic shopping motivations on store choice behavior (SC) of consumers toward small home appliances. Design/methodology/approach – A sample ... -
An investigation of factors affecting students' choices of institution for master's program in Ho Chi Minh City
(International University - HCMC, 2016)Value of a Master’s Degree is highly recognized by both employer and employee, combing with the strong growth of higher educational trend, it creates a competitive market of institutions offering Master’s program. Therefore, ... -
An Investigation Of Factors Explaning Digital Entrepreneurial Intentions Of Gen Z In Covid Times - The Vietnam Context
(2022-06-06)Understanding Gen Z‘s digital entrepreneurial intention is critical in order to properly leverage them in the COVID era. (2020, Dr. R.Seranmadevi). This paper lays the foundation for a better understanding some of the ... -
An investigation of factors impacting generation Z'S career choice intention
(International University - HCMC, 2019)The paper is aimed to investigate the factors impacting career choice intention of Generation Z as a supportive information for human resource in Vietnam for future recruitment. The study is conducted by quantitative ... -
An investigation of factors influencing employee loyalty in small enterprises in Ho Chi Minh City
(International University - HCMC, 2016)The aim of this research is to examine factors that can influence employee loyalty in Ho Chi Minh City. Two hundred and ninety six employees from small and very small companies in Ho Chi Minh City constituted the research’s ... -
An investigation of factors influencing retailer loyalty in VietNam fertilizer company
(International University - HCMC, 2017)This study is conducted to discover specific factors impacting on business customer loyalty of Vietfarm fertilizer company. There are two hundred and ninety six customers from Mekong Delta constituted the research‟s sample. ... -
An investigation of factors influencing tourists' decision in choosing tour destination provided by travel agencies in HCM city
(International University - HCMC, 2016)This research was conducted to examine the tourists‟ decision in choosing tor destination in Ho Chi Minh City through multiple factors. The result from this research would provide the view of tourists on tour destination ... -
The investigation of influence in using celebrity endorsement in advertisement on the attitude toward product and the purchase intention of customers in Ho Chi Minh market
(HCMC - International University, 2015)Celebrity endorsement has been considered to become one of the most favorite methods of advertisement, which companies used to encourage the interaction with the customers, promote the sales and increase the market share ... -
An investigation of player's intention to play onlie mobile games in Ho Chi Minh city, Vietnam : An investigation of player's intention to play onlie mobile games in Ho Chi Minh city, Vietnam
(International University - HCMC, 2015)The mobile game industry in Asia has been rapidly developed and is on its way to become the main sector in the mobile service industry thanks to the significantly fast growth of internet and mobile devices. However, most ... -
An investigation of socially responsible consumption from customers' perceptions in Ho Chi Minh city
(HCMC - International University, 2015)With the purpose of studying about customers’ consumption behaviors in regard of social responsibility in Vietnam, this thesis investigated a sample of customers in Ho Chi Minh City about their levels of concerns of socially ... -
An investigation on determinants influencing the investment behavior of individual investors in Vietnam stock market
(HCMC - International University, 2015)Vietnam stock exchange is still new yet a promising field. Having 15 years of operation, Vietnam stock market has had a rapid development in scale. The expansion of stock market, decidedly, influences the development of ... -
An investigation on factors influencing customer' attitudes toward using mobile commerce services in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)Mobile commerce (M-commerce) is identified as activities referring to a commercial business implemented via communication networks that connect with wireless or mobile devices (Barnes, 2002). Transforming ... -
An investigation on the relationship between oil price and Vietnam stock market - A case study from HOSE
(HCMC - International University, 2015)Previous research suggested that stock exchange operation is influenced by oil price fluctuation because a rise in this energy sector usually cause worry about revenues as well as market development. Nevertheless, results ... -
Investment expenditures : Sources of financing under political socioeconomy - A study of listed companies on Ho Chi
(International University - HCMC, 2018)By means of accounting data and political connection of listed non-financial firms on the Ho Chi Minh stock exchange, this study documents that HOSE-listed companies still especial financial constraints to both internal ...