Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1764-1783 of 2340
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Linking young customer perception to preference of retail stores - An emprical assessment of the multi-attributes of three department store images in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)This study investigates how the multi-attributes of a department store in customer perception affect their preference. It applied the research model framework S-R of Thang &Tan (2003) for Vietnam context which studied the ... -
The liquidity of Viet Nam stock market determinants and implications: Case study of Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2012)This paper investigates the determinants of stock market liquidity in Viet Nam. Specifically, we aim to figure out how the macroeconomic and market variables influence the market liquidity. We use the ... -
Logistic decision for Saigon Co.op
(International University HCMC, Vietnam, 2012)In retailer industry, supply chain is a critical issue to the success of business. In general, the supply chain includes factors: logistic decision management, inventory management, quality control, etc. This research aims ... -
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)The development of economic combine with the young population create a strong retail environment, particularly in luxury items market. Especially, the Vietnamese garment market tends to boom strongly in the near future. ... -
Luxury fashion consumption in Ho Chi Minh city, Vietnam - Antecedents of consumers' attitude and purchase intention
(International University - HCMC, 2018)On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In recent years, many global luxury brands have emerged in Vietnamese market. With ... -
Luxury intimate apparel consumption in Ho Chi Minh City : Factors affecting attitude and purchase intention
(Le Tran Thanh, 2015)Based on a strong retail environment and growing customer awareness to fashion and trends, Vietnamese apparel market was expected to boom in 2010s. Besides the positive economic outlook, the young population and ... -
Lying behavior classifications in appraisal performance - A study of behavioral experiment
(International University - HCMC, 2019)Deceptive performances of people in working environment is a topical issue because it impacts on the efficiency of employees as well as outcomes of company. This research applies experimental methodology to identify four ... -
Macroeconomic determinants affecting the growth of foreign currency loans in Vietnam
(International University HCMC, Vietnam, 2012)After joining in WTO, the trading in foreign currency of commercial banks in Vietnam has rapidly develop especially foreign currency lending. As a result this paper studies the impact of macroeconomic determinants ... -
Macroeconomic factors affecting Vietnamese stock return (with reference to Ho Chi Minh city stock exchange)
(International University HCMC, Vietnam, 2014)The study empirically investigates the effect of the macroeconomic variables on stock returns during the time horizon from January 2001 to July 2013 for the Ho Chi Minh Stock Exchange. This study applies the approach of ... -
"Made in China" impacts students ' purchasing decisions
(International University HCMC, Vietnam, 2011)It is certainly true that the purpose of the study was to indicate how products made in China can possibly affect students’ purchasing decisions. In addition, the research also revealed differences between ... -
The main drivers of bitcoin volatility
(International University - HCMC, 2018)The volatility of Bitcoin prices has attracted several attentions from the media and the academic community. Although a majority of researches has been conducted on the price formation of Bitcoin, the inconsistencies ... -
Maintaining critical employees stays within a company - a case of Turner International Vietnam
(International University HCMC, Vietnam, 2013)To be survived in the highly competitive market, it is significant for any businesses to retain their critical workforces. Employees today are people who hold the key to drive company to become the top performer ... -
Major Factors Influence Passenger Loyalty In The Low-Cost Airline Business: The Case Of Vietjet Air
(2023)The low-cost airline (LCA) sector in Vietnam has recognized the significance of passenger relationship management due to the intense competition in the transportation industry. Nonetheless, certain factors that influence ... -
Male purchase intention for men's skin care products in Vietnam
(International University HCMC, Vietnam, 2012)The purpose of this study is to measure male purchase intention for men‟s skin care products in Vietnam, identify important factors affecting this purchase intention and provide marketing recommendations ... -
MALMQUIST TFP INDEX AND DEA FRONTIERS IN EFFICIENCY AND PRODUCTIVITY ANALYSIS: VIETNAMESE COMMERCIAL BANKS (2008-2012)
(International University - HCMC, 2014)This study analyses the efficiency and productivity growth in the majority of Vietnamese commercial banks over period 2008-2012, based on Malmquist TFP index calculated using DEA frontiers. The indices, for sources of ... -
Management styles and employee commitment - A case study of schaeffler Vietnam
(HCMC - International University, 2015)This thesis sought to learn about and analyze the employee commitment and propose recommendation and action plans to enhance employee commitment within Schaeffler Vietnam. The main objective of this study was to contribute ... -
Managerial confidence and corporate investment - The study of listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2018)The main purpose of this paper is to test the effect of managerial confidence on investment decisions. By examining 269 Vietnamese listed companies in five different industries, which is collected from 2012 to 2016, I ... -
Managing the internal to supply chain risk and improving business performance via Guaxin in Chinese community in Ho Chi Minh City : The buyer's perspective
(HCMC - International University, 2015)Guanxi has been classified as an important factor to facilitate business transactions in the Chinese business community. While previous studies mainly focused on some general kinds of risk, this study explored other aspects ... -
Market reaction of stock splits and stock dividends evidence from Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2012)The first objective of this study is to develop the descriptive statistics of split and stock dividend at Vietnam from 2009 to 2012. The second objective is to test the effect of split or Stock Dividend announcement ... -
Market research about direct-to-consumer advertising (print media) influences on customer attitude toward over-the-counter "Skin-repair" product: The case of Physiogel Barnd in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Market research about direct-to-consumer advertising (print media) influences on customer attitude toward over-the-counter "Skin-repair" product: The case of Physiogel Barnd in Ho Chi Minh City